Google Analytics 4 reports that matter
Don’t waste too much time on unnecessary reports.
Google Analytics 4 can be overwhelming. I recommend finding reports that you can use often without.
Key Reports
Real Time – This informs you of exactly how many visitors are on your site at the moment. This is perfect for when you release a new promotion online. It will let you know if everything is working correctly on your site.
Engagement > Pages & Screens (displays the top pages people visited) Knowing the popular pages can lead to understand what visitors want to hear more of.
E-Commerce Purchases > Track purchases made on a website. This will let you know what social platforms or ads are bringing in the most revenue.
Demographics > Learn more about who is coming to your site and their interests.
Path Exploration > See the behavior of visitors once they get to your site. This helps you know what pages you need to work on.
Path Exploration > See the behavior of visitors once they get to your site. This helps you know what pages you need to work on.
As a GA4 Consultant, I help teams move forward with this tool. Reach out for more help
Good luck understanding your web visitors! Get Google Analytics here if you have not already! https://marketingplatform.google.com/about/analytics
