Session 4 –  Sales Strategies for Speakers

Sales Are Important — Even for Speakers!

Let’s be honest: not every speaker focuses on sales — but those who do often see bigger opportunities and more consistent bookings. Whether you’re a full-time speaker or you offer speaking as part of your broader business, knowing how to generate leads and close paid opportunities is essential.

In this session, I break down one of the key ways I’ve successfully landed both leads and paid speaking engagements — without relying on an agent or a big-name bureau. You’ll walk away with a practical outreach system that you can implement right away, no matter your niche or level of experience.

What You’ll Learn in this Sales Strategies for Speakers Session:

✅ Who to Reach Out To
Learn how to identify the right decision-makers — from event planners to HR managers, association directors, and corporate team leads — and tailor your pitch to what they care about.

✅ Getting Contact Info
Discover tools and tactics for finding accurate email addresses and phone numbers without wasting hours digging online.

✅ Delegating Outreach Tasks
Not great at cold emailing or follow-ups? No problem. I’ll show you how to systemize and delegate your outreach so you stay focused on what you do best — speaking.

✅ Proven Email Scripts
You’ll get customizable email templates that have helped me and others get responses (and bookings!) from cold leads.

✅ Proposal Document Template
Create a professional speaker proposal that clearly outlines your value, speaking topics, and pricing in a format that gets taken seriously.

✅ Negotiation Strategies
We’ll cover how to confidently talk money, navigate rate conversations, and position yourself for both one-time gigs and repeat opportunities.

This session is ideal for speakers, coaches, consultants, and service-based business owners looking to consistently book paid speaking engagements without feeling “salesy.”

marketing strategies for motivational speakers session also available