Marketing Strategies for Speakers
Session 2: Online Marketing (In person, virtual, or on demand training available)
In this training recording, you will understand exactly how to market yourself as a speaker. Whether you want to be a keynote speaker or trainer you will find this useful to your path. Chris goes into detail on what has worked for him over the years to be booked as a speaker. Social media platforms have helped so many people grow their brands quickly. SEO is crucial to reaching audiences at the right time. You will find the best marketing strategy for speakers who want to grow.
- Overview of ways to market
- Social Media
- Tips
- What to post
- When to post
- How to remind people of what you do
- Videos
- Social Media
- Researching other speakers
Marketing Tips for Speakers
Social Media
- Content calendar
- Topics
- Platforms
- Videos
Marketing Tips for Keynote Speakers
Other forms of marketing
- Email marketing
- Ads
- Captions/ AI
Why you need marketing strategies to be a speaker
Becoming a successful speaker requires more than just having a powerful message—it takes visibility, consistency, and a clear marketing strategy. In today’s competitive speaking industry, many talented individuals remain unseen simply because they don’t know how to promote themselves effectively. Whether you’re aiming to be a keynote speaker, corporate trainer, or virtual presenter, a strong marketing approach can be the difference between occasional bookings and a thriving speaking business.
Marketing is how you position yourself in front of the right audiences at the right time. With so many channels available—from social media to SEO to email marketing—it’s not just about doing everything, but doing the right things consistently. The speakers who stand out are the ones who treat their speaking business like a brand. They know how to tell their story online, build trust, and stay top of mind with decision-makers.
Having a strategy also saves time and reduces overwhelm. Instead of guessing about what to post or how often to show up online, a speaker with a marketing plan knows how to create a content calendar, repurpose video clips, engage their followers, and use platforms like LinkedIn, Instagram, or YouTube with purpose. A marketing strategy gives you clarity, direction, and the tools to grow steadily—no matter your current experience level.
In this course, you’ll learn how to build a system that helps you get booked more often while staying authentic to who you are as a speaker. From practical social media tactics to tips on SEO, email marketing, and even using AI for captions and ideas—this training will equip you with the exact tools to get noticed and grow your speaking career.