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Digital Marketing Results Book
Recent Google Analytics Talk
Google Analytics 4 and the Future of Data
Unfortunately, marketers who are not ready for this change will no longer be able to benchmark their website performance because your GA3 data does not transfer to GA4. Also, GA4 is vastly different from GA3, so it’s important to understand what’s changed and what to do about it. Ga4 vs universal analytics has been a recent topic and concern. This session will help you understand the changes.
The good news is that you still have time to prepare for this transition.
You will learn:
• The differences between GA4 and Universal Google Analytics
• How to prepare for a successful migration
• What mistakes to avoid
• How to make better decisions with your data going forward
• ga4 eCommerce considerations
• New Google Analytics metrics to be aware of
You will walk away with actionable steps to take towards a successful migration and learn how to make your data work for your business.
Search Engine Optimization (SEO) Keynote services are also available Contact
Need a speaker or trainer for your next event? Take a look at Marketing Speaker Presentations offered.
Contact for customized sessions for corporate or other groups. Main topics include digital marketing, social media, and analytics. Request Chris as a Keynote Speaker or trainer here
Chris is an Internet marketing keynote speaker on digital marketing and social media trends. He speaks about the same content that can be found in his books and training. Work with him to get results. He is also a virtual keynote speaker who uses popular tools such as Zoom, Skype for business, and Webex to conduct training and events.
Keynote Marketing Topics
Google Analytics Marketing