AI in Public Relations Speaker – Artificial Intelligence in Public Relations

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AI in Public Relations Speaker – Artificial Intelligence in Public Relations Chris N. West

AI in Public Relations Speaker 

AI in Public Relations: How AI Can Drive Positive Growth

There are so many ways AI can help your organization, and you may be stuck trying to determine which approach is best for you. In this AI in Public Relations presentation, we cover several new ideas and tools in artificial intelligence that communications professionals can use to get real results. It’s easy to feel overwhelmed by how fast AI is moving—but we’ll show you how to stay ahead and leverage these tools to elevate your brand and message.

AI for Growth – Session Objectives:

  • Learn about top tools such as ChatGPT, Google’s Gemini, and other AI platforms

  • Understand how AI tools can boost PR productivity and response time

  • See real-world examples of AI applications in public relations

  • Discover what AI means for the future of brand communications and media strategy

AI is changing the game in public relations. It allows teams to communicate more effectively, respond faster to crises, and uncover deeper insights about audiences and public perception.

Contact Chris to Book as an Artificial intelligence in PR Speaker or Trainer – Facilitator

Custom topics around AI and Public Relations are also available.

Speaking Types Available:

  • Seminar

  • Workshop

  • Keynote

Experience: 10 Years of Speaking | Presented in 48 U.S. States

AI Technology Is Changing PR

AI is advancing at an unprecedented pace and offers transformative benefits for communications teams. From drafting press releases to analyzing public sentiment, AI enables professionals to work faster, smarter, and more strategically.

AI-driven tools help PR teams:

  • Analyze media coverage and social listening data

  • Personalize campaigns to audience segments

  • Automate content creation while maintaining brand voice

  • Predict potential PR crises and identify emerging trends

With AI, public relations becomes proactive instead of reactive.

AI in PR Keynote Speaker Bio

Chris Cheetham-West, MBA, is a leading AI in Public Relations speaker, author, and Founder of LR Training Solutions. Global brands, Fortune 500 companies, and government agencies trust Chris for training and speaking engagements. In his former role at Google, he led strategic marketing programs and gained a deep understanding of digital trends.

Chris has spoken in 48 U.S. states and internationally in countries like Germany, Canada, France, and Serbia. His client list includes The Government of Canada, Lamar Advertising, Pattern Beauty by Tracee Ellis Ross, and many more.

Chris is also the author of Leading in a Virtual World, and he helps communications and marketing teams embrace AI with clarity and purpose.

Why AI Matters in Public Relations

AI is reshaping how organizations communicate with the public and the press. Here’s how:

1. AI-Powered Media Monitoring

AI tools can scan thousands of sources in real-time to monitor brand mentions, competitor activity, and sentiment shifts—helping PR teams act quickly and strategically.

2. Automated Content Creation

Need a press release in minutes? AI writing assistants can draft content that aligns with your tone, reducing time spent on routine writing tasks and freeing your team to focus on creativity.

3. Sentiment and Trend Analysis

AI can analyze social media and news to gauge public opinion, spot trends, and guide decision-making before a story breaks wide.

4. Crisis Management Preparedness

AI systems can detect negative sentiment and conversation spikes—helping your team react swiftly to potential crises with data-driven messaging.

5. Personalized PR Campaigns

Use AI to segment audiences and deliver more personalized media pitches, newsletters, or influencer outreach—enhancing the reach and relevance of your efforts.

Why Hire Me as Your AI in PR Speaker?

  • Expert Knowledge: I offer deep insights into the evolving role of AI in PR and communications.

  • Tailored Content: My sessions are built for your audience—whether they’re seasoned PR pros or just starting out.

  • Engaging & Practical: I use real examples, demo tools live, and offer step-by-step frameworks for adoption.

  • Results-Driven: I focus on showing how AI can improve outcomes, not just theory.

  • Extensive Network: Working with me opens the door to new ideas, partnerships, and future collaborations.

Final Thoughts

AI is not here to replace public relations professionals—it’s here to empower them. Those who embrace these tools early will be the ones leading the next era of communications, reputation management, and brand trust.

Let’s explore how AI can elevate your PR strategy. Contact me today to discuss your next event or training session.