What is Secondary Dimension in Google Analytics? & Exit Page
What is Secondary Dimension in Google Analytics? This is one of the top questions I get at presentations. Secondary Dimensions give you so much insight into what you currently are seeing in reports. You can even know things such as what time people visited your site from social media. This helps you to make informed decisions instead of going from one report to the next.
One of my favorite reports in Google Analytics is titled “acquisition”. This is because it lets us know if our efforts are paying off. Here you can find what platforms are actually generating your traffic. When we get this traffic, we need to find out how to keep people engaged. Try using secondary dimensions.
1) While in a report click secondary dimension.
2) Search for “Exit Page”
2) Search for “Exit Page”
This will give you useful information about the last page they saw before leaving. This will help you decide what to do next!
Chis N. West is certified in Goolge Analytics. He is a speaker and trainer to businesses on advance techniques using the Google tool. He offers in person and virtual presentations and courses on Google Analytics. Contact about training or other resources on Google Analytics.
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Chris N. West is an international speaker, marketing expert, and President of LR Training. Formerly, he served in a position at Google where he worked in the area of marketing key products. Chris helps teams save time and focus on what matters by using the latest tools online. His career has taken him to 45 US states.