5 Essential Qualities That Make an Excellent Digital Marketing Speaker
If you’re looking for the best digital marketing speaker at your coming event or for your team training, you’ve come to the right search.
I always believe that time is precious for everyone. The best speakers I looked up to aren’t perfect, but I know one thing they have in common – they know what needs to be done. Thus, they don’t intend to waste an ounce of time talking nonsense. If you hire them to educate your team about SEO or top marketing trends, that’s the only focus, and they share what they know as excellently as they could.
It is what I always aim to do at every speaking event that I have.
There’s a lot to cover when it comes to digital marketing. People get easily overwhelmed by the number of details they must remember. Plus, there is also pressure from competitors who are already doing it. So, I love to make things easier for the audience I speak to.
If you want to know more details about the keynotes and sessions I offer, please refer to this link.
Below I’ll be also sharing the qualities you should have for an online marketing speaker you can trust for your meeting, conference, and virtual events. Make sure to take notes.
1-Extensive experience in digital marketing
Basically, you should look for a speaker with vast experience in digital marketing if you want the best advice. Expertise and experience matter, thus it’s important that the speaker either owns a digital marketing agency or can manage the digital marketing campaigns of major domestic brands.
You don’t need a “speaking” speaker, you need someone who knows what to do and does it. So many professionals claim to be “experts”, who learn how to identify the real ones. You should be able to see it by the way they speak to people, or how they passionately handle situations related to this field.
2-Ability to make the complex simple
Digital marketing is a technical field which means there are a lot of ideas or terms you won’t encounter daily. So, to make it simple for your event’s attendees to apply complex ideas and applications in their own work situations, hire a digital marketing speaker who has experience doing so.
Great speakers keep it straightforward.
They speak in little sentences. They explain complex subjects in simple terms so that everyone may grasp them. They don’t use specific terminology to flaunt their knowledge.
Effective keynote speakers are adept at making their points quickly. They are excellent at communicating properly without misleading their listeners. This facilitates the audience’s ability to comprehend and act on the information they are presenting.
3-Provides actionable content
You hire a digital marketing speaker for a reason, right? You don’t call them to simply deliver a speech to pass the time.
They use the time to help the audience to improve what they do or the way they think about a particular subject or field.
So, one quality you should look for is if that speaker imparts actionable content for the audience to take away. They should be able to keep the people listening because they are learning something they don’t get on a normal day. Before hiring one, attend one of his/her speaking events or ask someone who already attended how the experience was.
Understanding the audience is just as important as effective public speaking and presentational abilities. A skilled digital marketing speaker does their audience research and adjusts their material and delivery style accordingly.
A good digital marketing presenter thinks about the people they are speaking to and how they would process and respond to them whether they are addressing a large audience or a select group of leaders in your company.
If there is a larger group, they are aware of the atmosphere in the space and modify their manner accordingly. After all, a satisfied audience is actively listening.
5-Knows how to connect
Since giving a speech is like having a conversation, a digital marketing speaker must make his/her point clear to the audience. Speaking to one person or a thousand makes no difference in this regard.
An effective presenter navigates the energy of the room with content that best connects his message with the audience. They are aware that public speaking is a conversation with the audience. Instead of speaking to their audience, engage with them.
All of the things I mentioned above are just some of the handful of good qualities of a keynote speaker, particularly a digital marketing speaker. Personally, I always include the quality of being someone who can just be themselves and not a version of what other people want them to be.
Being human, occasionally dropping your notes on stage, or using the word “uh” are signs that a speaker is acting normally. Isn’t relatability what we’re going for here?
An outstanding speaker is responsible, relevant, and accountable to your vision and objectives. If you want to check out why businesses and organizations around the globe trust me for their training and speaking events, check this out.
How to Find a Reliable Digital Marketing Speaker
The world of digital marketing is evolving in numerous ways. It is becoming more difficult to remain on top of the latest trends with 86 percent of marketers using content marketing, Facebook, among other social channels, replacing other media outlets as a source of news, and other new trends appearing every day.
The pioneers who are leading the industry are speaking across the world as new trends emerge. These early adopters and industry leaders are the ones you should be following to get prepared for the future. Now, if you wanted to make the most of your digital marketing efforts, you should consider hiring a digital marketing expert.
To find the best one, you can research local keynote speakers with relevant experience. You can review websites to learn about the reputation of the speakers you’re eyeing for. Then, create a list of potential speakers and see who really fits your goal and budget. Interview and get to know them more before making the final decision.
You need to dig to find speakers with experience. Simply put, a skilled digital marketing speaker will know how to hold an audience’s attention and make them feel like they learned a lot.
How I Can Help
With years of experience providing training and seminars to global brands, Fortune 500 companies, and government agencies, you can tap me to speak at your next event on the subject that interests me the most: digital marketing.
My career allowed me to present in 48 states and to team in various countries including Canada, France, Germany, and Serbia. I am also the author of the book, Leading in a Virtual World and Digital Marketing for Results.
As one of the best digital marketing trainers and speakers in the field, we can work together to help you achieve new business heights.
I and my team will take time to learn your needs and provide the best possible seminars/training we can offer.