Google Analytics Training and Speaker Los Angeles

Helping Los Angeles Organizations Understand GA4, Website Performance, and Data-Driven Decision-Making

Chris N. Cheetham-West, MBA is a Google Analytics trainer and speaker who helps organizations understand how to use Google Analytics 4 (GA4) to measure website performance, better understand customers, and make more informed marketing and business decisions.

Chris and the LR Training Solutions team serve Los Angeles, California and surrounding communities, providing Google Analytics training, workshops, presentations, and speaking programs for companies, universities, associations, government agencies, marketing teams, and other organizations.

Whether your team is new to GA4 or wants to improve how it analyzes website and marketing data, programs can be customized around your organization’s goals, employees, and current analytics setup.

Google Analytics 4 Training in Los Angeles

Google Analytics provides organizations with valuable information about how people find and interact with their websites and digital experiences.

However, collecting data is only useful when teams understand what the information means and how to use it.

Chris provides Google Analytics 4 training in Los Angeles designed to help participants move beyond simply looking at dashboards and begin using analytics to answer important business questions.

Training can help teams understand:

Where website visitors are coming from
Which marketing channels are driving traffic
How people interact with a website
Which pages attract the most engagement
What actions visitors take
How to identify important events and key events
How marketing campaigns influence website activity
How to use reports to support better decisions
How to identify opportunities for website improvement
How to communicate analytics findings to leadership

The goal is to make Google Analytics easier to understand and more useful for everyday business decisions.

Google Analytics Speaker in Los Angeles

Chris is also available as a Google Analytics speaker in Los Angeles for conferences, corporate meetings, marketing events, leadership programs, universities, associations, and other professional events.

Speaking programs can focus on the bigger picture of analytics and how organizations can use data to better understand customer behavior, marketing performance, and business opportunities.

Topics can include:

Understanding Google Analytics 4
How to make better decisions with website data
Measuring digital marketing performance
Understanding the modern customer journey
Website traffic and customer behavior
Digital analytics trends
Using analytics to improve customer experience
Connecting marketing activity to business results
Measuring traffic from emerging digital platforms
Understanding how search behavior is changing
The future of digital measurement
AI, analytics, and changing customer behavior

Presentations can be customized for technical or non-technical audiences.

What Participants Can Learn in Google Analytics Training

1. Understanding Google Analytics 4

Participants learn how GA4 is structured and how to navigate important areas of the platform.

Topics can include:

Reports
Traffic acquisition
User acquisition
Engagement
Events
Key events
Audiences
Explorations
Advertising reports

Participants also learn how to identify the metrics that matter most to their organization’s goals.

2. Understanding Website Traffic

Teams can learn how to evaluate where visitors are coming from and how different traffic sources contribute to website performance.

Examples can include:

Organic search
Paid advertising
Social media
Referral traffic
Direct traffic
Email campaigns
Other digital sources

Understanding traffic sources can help organizations determine which marketing activities deserve additional attention.

3. Measuring Important Customer Actions

Not every website interaction has equal value.

Chris helps teams think about which actions are most important to measure.

Depending on the organization, these might include:

Contact form submissions
Purchases
Downloads
Registrations
Video engagement
Calls
Newsletter signups
Appointment requests
Product interactions
Other important customer actions

Organizations can then use GA4 data to better understand which marketing activities contribute to those outcomes.

4. Using GA4 to Understand Customer Behavior

Google Analytics can provide insight into how people interact with an organization’s website.

Participants can learn how to investigate questions such as:

Which pages receive the most attention?

Where are visitors coming from?

Which marketing channels generate engaged visitors?

What actions are people taking?

Which content contributes to customer interest?

Where might visitors be leaving the customer journey?

These questions help organizations connect analytics to real business decisions.

5. Using Google Analytics for Better Decision-Making

Analytics should do more than generate reports.

Chris helps teams understand how data can inform decisions related to:

Marketing
Website strategy
Customer experience
Content
Advertising
Search visibility
Lead generation
Campaign performance
Customer acquisition
Business growth

The objective is to help teams move from simply collecting information to taking action based on what the data shows.

Google Analytics Training for Marketing Teams

Marketing professionals are often responsible for explaining whether campaigns and digital strategies are producing results.

Google Analytics training can help marketing teams better understand:

Campaign traffic
User behavior
Website engagement
Marketing channels
Customer acquisition
Landing page performance
Important website actions
Campaign comparisons
Customer journeys
Reporting

Chris focuses on explaining analytics in practical business terms rather than overwhelming participants with unnecessary technical complexity.

Google Analytics and the Changing Customer Journey

The way people discover businesses continues to evolve.

Customers may encounter a company through search engines, social media, online advertising, videos, third-party websites, AI platforms, referrals, and many other sources before visiting the organization’s website.

That makes understanding traffic sources and customer behavior increasingly important.

Google Analytics can help organizations evaluate how different digital channels contribute to the customer journey.

Chris helps teams think beyond individual numbers and consider how analytics connects to:

Customer discovery
Brand awareness
Marketing performance
Customer engagement
Website experience
Lead generation
Customer acquisition

This can help organizations develop a more complete view of how customers interact with their brand online.

Google Analytics, AI, and New Ways Customers Find Businesses

Artificial intelligence is also changing online discovery.

Customers increasingly use AI platforms alongside traditional search engines to research companies, products, services, and solutions.

Organizations therefore need to think about how customer discovery is changing and how analytics can help them understand new sources of website traffic.

Chris can incorporate discussions about:

AI search
Changing search behavior
Website traffic from emerging platforms
Customer discovery
Traditional search versus AI-powered discovery
Measuring new traffic sources
Analytics and AI marketing trends

These topics are especially relevant for marketing teams trying to understand how customer acquisition may change as AI becomes a larger part of search and research.

Google Analytics Training for Los Angeles Organizations

Chris and the LR Training Solutions team can provide Google Analytics training for organizations throughout Los Angeles and Southern California.

Programs can be customized for:

Marketing departments
Communications teams
Digital marketing professionals
Business owners
Leadership teams
Sales and marketing teams
Universities
Government agencies
Associations
Nonprofit organizations
Corporate teams

Programs can range from introductory sessions to more detailed hands-on workshops.

Onsite and Virtual Google Analytics Training in Los Angeles

Chris offers onsite Google Analytics training in Los Angeles as well as virtual programs for distributed teams.

Chris and his team can serve organizations throughout:

Downtown Los Angeles
Hollywood
Beverly Hills
Santa Monica
Culver City
Pasadena
Burbank
Long Beach
Glendale
Other communities throughout the Los Angeles metropolitan area

Programs can be delivered as:

Corporate training
Hands-on workshops
Conference presentations
Keynote presentations
Marketing team training
Leadership sessions
Virtual training
Customized analytics programs

About Chris N. Cheetham-West, MBA

Chris N. Cheetham-West, MBA is an international speaker, trainer, consultant, author, and Founder of LR Training Solutions.

Before launching his company, Chris worked at Google, where he helped businesses understand and use emerging digital technologies.

He has delivered presentations throughout 48 U.S. states and internationally and has worked with companies, government agencies, universities, associations, and other organizations.

Chris has also provided Google Analytics training in Los Angeles, Chicago, Houston, New York, and other major markets.

His approach is focused on making analytics easier to understand and helping participants connect data to practical marketing and business decisions.

Book a Google Analytics Trainer and Speaker in Los Angeles

If your organization is looking for a Google Analytics trainer or speaker in Los Angeles, Chris Cheetham-West and LR Training Solutions can develop a program around your team’s goals and experience level.

Programs can help participants better understand Google Analytics 4, website traffic, customer behavior, digital marketing performance, customer journeys, and data-driven decision-making.

Chris and his team are available to serve organizations throughout Los Angeles and surrounding Southern California communities through onsite and virtual programs.