Finding out what type of pages convert can be an overwhelming task. Knowing how
visitors behave on your site is crucial to your business growth! Driving traffic to your
pages from different sources is just the first step. Wording, formatting, and imagery all
play a major role! Spending time analyzing page effectiveness is well worth the
investment. This session will go into detail on what really matters on your web pages.
Takeaways from landing pages for results session
• Learn what content converts the best on websites
• Learn how to track top-performing pages
• Learn how to use the data to grow online traffic
• What to do about poor performing pages
Landing pages for results session at Content Marketing World
Chris N. Cheetham-West Author, Keynote Speaker
Chris N. Cheetham-West, MBA is an international speaker, author, and President of LR Training
Solutions. Formerly, he served in a position at Google where he managed the area of marketing
key products. He is a keynote speaker on better landing pages.He helps teams save time and money by utilizing the best tools online. Chris is the author of Digital Marketing for Results: How to focus on what matters. His book is named as one
of the best Digital Marketing of all time by BookAuthority. Chris has worked with teams at global
brands such as: Lamar Advertising, Mercedes-Benz, Canon, and other companies. He is a
listed as one of the top 50 black professionals & entrepreneurs of Texas by D-Mars.