AI Speaker for Associations
Chris Cheetham-West, MBA, is an international AI speaker, author, and founder of LR Training Solutions. He helps associations understand artificial intelligence, improve the way their teams work, and give members practical ideas they can use within their own industries.
Chris has spoken for professional associations, trade associations, membership organizations, and industry conferences serving many different fields. This experience allows him to connect AI with the real responsibilities of association leaders, staff, boards, committees, sponsors, and members.
Every presentation is customized around the association’s goals, industry, audience, and level of AI experience. The focus is clear and practical: how can the association use AI, and how can its members use AI to produce better results?
[Contact Chris and his team] to discuss an upcoming annual meeting, conference, leadership retreat, board program, webinar, or professional development event.
An AI Speaker Who Understands Association Audiences
Associations have two important opportunities with artificial intelligence.
First, the association can use AI to improve its own operations. Staff may use AI to support member communications, event planning, research, board reports, sponsorship programs, marketing, surveys, meeting follow-up, and other time-consuming responsibilities.
Second, the association can help its members understand how AI is changing their industry. Members want more than a general overview. They want examples that connect with their work, customers, teams, and business challenges.
Chris brings both sides of the conversation together. He can help association leaders and staff identify practical internal uses for AI while also delivering industry-specific ideas that create value for members.
Featured Association AI Keynote
AI That Works: Practical Strategies for Associations and Their Members
Artificial intelligence is changing how associations operate and how their members compete, communicate, make decisions, and serve customers. However, many professionals are still unsure where to begin, which tools to use, or how to apply AI responsibly.
In this practical and engaging session, Chris shows how associations can use AI to improve productivity, member engagement, events, communication, and internal processes. He also demonstrates how members can apply AI to responsibilities within their own industries.
The presentation may include tools such as ChatGPT, Microsoft Copilot, Google Gemini, Claude, and other emerging platforms. Examples and demonstrations are selected based on the audience, the association’s industry, and the tools attendees are most likely to use.
Participants leave with a clearer understanding of AI, useful ideas they can apply immediately, and specific next steps for using these tools with greater confidence and responsibility.
What Association Audiences Will Learn
Participants will learn how to:
- Understand the AI trends affecting associations, professionals, and industries
- Identify practical AI opportunities for association staff and members
- Use AI to save time on research, writing, planning, analysis, and communication
- Write stronger prompts that produce more relevant and useful results
- Apply AI to industry-specific responsibilities and business challenges
- Evaluate AI output for accuracy, quality, and potential bias
- Protect confidential, personal, and proprietary information
- Develop realistic next steps for responsible AI adoption
How Associations Can Use AI
Association teams often manage a large number of responsibilities with limited time and staff. AI can support the work without replacing the relationships, expertise, and personal service that members value.
Examples may include:
- Drafting and improving member emails, newsletters, and announcements
- Planning conferences, workshops, webinars, and networking events
- Creating agendas, session descriptions, speaker questions, and event follow-up
- Summarizing meetings and organizing action items
- Preparing board updates, reports, proposals, and presentations
- Reviewing survey responses and identifying common member concerns
- Developing membership campaigns, onboarding materials, and renewal messages
- Creating sponsorship ideas, benefit summaries, and partner communications
- Researching industry trends, legislation, workforce issues, and member needs
- Repurposing educational content for websites, email, social media, and member resources
- Organizing internal knowledge and making information easier to find
- Supporting small association teams that need to accomplish more with limited resources
The goal is not to automate every responsibility. It is to identify where AI can reduce repetitive work, improve preparation, and give staff more time to focus on members and strategy.
How Association Members Can Use AI
Members attend association events to learn what is changing in their field and what they should do next. Chris customizes the presentation so attendees can see how AI connects with their own roles and organizations.
Depending on the industry, member-focused examples may include:
- Improving sales preparation and customer follow-up
- Drafting clearer business communications
- Summarizing long documents, reports, policies, or technical information
- Researching markets, competitors, customers, and emerging trends
- Preparing proposals, presentations, and project updates
- Supporting marketing, content development, and online visibility
- Analyzing information and identifying useful questions
- Planning projects, meetings, and internal processes
- Practicing difficult conversations through AI role-play
- Training employees and creating educational materials
- Improving customer service while maintaining a personal approach
- Exploring AI agents, automation, and other emerging capabilities
Rather than giving every audience the same presentation, Chris works with association leaders to select examples that reflect the actual work of their members.
Industry-Specific AI Presentations for Associations
Chris has presented to associations and member-driven audiences across a wide range of industries, including automotive, construction, manufacturing, healthcare, human resources, education, real estate, financial services, media, hospitality, marketing, and professional services.
This cross-industry experience helps him recognize an important point: every association serves a different community. A presentation for contractors should not use the same examples as a program for healthcare leaders, educators, association executives, or financial professionals.
Before the event, Chris and his team can review the audience, member roles, industry priorities, and common challenges. This information is used to shape the presentation, demonstrations, prompts, and examples.
Customization may include:
- A planning call with association leadership
- A pre-event survey for staff or members
- Industry-specific AI use cases
- Examples for different member roles and experience levels
- Live demonstrations using relevant business scenarios
- Responsible AI guidance based on common industry concerns
- Questions and discussion related to the future of the profession
AI Programs for Association Staff, Boards, and Leadership Teams
In addition to conference keynotes, Chris provides private programs for association staff, boards, committees, and leadership teams.
These sessions can help leaders explore:
- Where AI can create the most value for the association
- How to select realistic use cases and tools
- How to support staff adoption and address concerns
- How to establish expectations for responsible AI use
- How AI may affect member services, education, events, and revenue
- How to prepare for changes affecting the association’s industry
- How to move from individual experimentation to a more coordinated approach
Programs can be designed as strategic briefings, facilitated discussions, hands-on workshops, staff training, or multi-session learning initiatives.
Available Speaking and Training Formats
Association AI programs are available as:
- Conference keynotes
- General sessions
- Annual meeting presentations
- Breakout sessions
- Interactive workshops
- Board and leadership retreats
- Staff training programs
- Executive briefings
- Panel discussions
- Webinars and virtual presentations
- Multi-session training initiatives
Sessions can range from 45 or 60-minute presentations to 90-minute programs, two-hour workshops, half-day sessions, full-day training, and customized learning series.
Why Associations Hire Chris Cheetham-West
Chris combines experience in technology, business, marketing, training, and professional speaking. Previously at Google, he helped organizations understand and adopt emerging technologies. Today, he and the LR Training Solutions team help organizations make AI practical, approachable, and relevant to their work.
Associations choose Chris because he offers:
- Experience speaking to many different industry associations and professional audiences
- Presentations customized for the association and its members
- Practical demonstrations instead of a presentation built only around theory
- Clear explanations designed for nontechnical audiences
- Ideas participants can begin using when they return to work
- Experience presenting in 48 U.S. states and internationally
- Programs for leaders, employees, boards, and conference audiences
- Experience supporting organization-wide and division-wide AI initiatives
- Insights shared through appearances on Fox and ABC news stations
- Support from a team of experienced trainers, facilitators, and content professionals
Chris is based in Houston and travels throughout the United States and internationally for association conferences, annual meetings, workshops, leadership retreats, and member education programs.
About Chris Cheetham-West
Chris Cheetham-West, MBA, is an international AI speaker, author, and founder of LR Training Solutions. He helps teams and leaders use artificial intelligence to save time, analyze information, improve communication, and focus on the activities that create the greatest value.
Previously, Chris worked at Google, where he helped large and complex organizations understand and adopt emerging technologies. His career has taken him to 48 states, and he has delivered presentations for audiences in Australia, Canada, Germany, France, Serbia, and other international locations.
Chris specializes in making leading tools practical and approachable for professionals. He has worked with global brands, government agencies, universities, associations, and national organizations. He is the author of two books, including Leading in a Virtual World, and has appeared on Fox and ABC news stations to discuss artificial intelligence, technology, and business trends.
Book an AI Speaker for Your Association
Whether you are planning a national conference, regional meeting, board retreat, staff workshop, webinar, or member education program, Chris and his team can develop an AI presentation around your goals.
The program can focus on how your association uses AI, how your members use AI, or both. We will work with you to understand the audience, select relevant examples, and create a session that provides practical value.
[Contact Chris and his team] to discuss your event date, location, audience, format, and preferred AI topics.
Frequently Asked Questions About Hiring an AI Speaker for Associations
Can the presentation be customized for our industry?
Yes. Every association serves a different profession or industry. Chris can customize the examples, demonstrations, prompts, and discussion topics around the responsibilities and challenges of your members.
Can the session cover both association operations and member use cases?
Yes. This is one of the strongest options for association audiences. Part of the program can show how association staff can use AI for communication, events, research, membership, and administration. Another part can show how members can use AI in their own organizations and roles.
Does Chris speak to trade and professional associations?
Yes. Chris works with trade associations, professional associations, membership organizations, industry conferences, chambers, and other member-driven groups.
Is the presentation appropriate for beginners?
Yes. Chris makes AI understandable for nontechnical audiences while still sharing useful ideas for participants who already use AI. The program can be adjusted to the audience’s current level of experience.
Can Chris include live AI demonstrations?
Yes. Live demonstrations can be included when appropriate. The examples are selected to reflect the association’s industry, audience, goals, and available technology.
Which AI tools can be covered?
Programs may include ChatGPT, Microsoft Copilot, Google Gemini, Claude, and other AI platforms. The exact tools depend on the association’s goals and what members or staff are most likely to use.
Does the presentation address responsible AI use?
Yes. Sessions can address accuracy, privacy, confidential information, bias, human review, transparency, and the need to follow organizational policies and industry requirements.
Does Chris offer virtual association programs?
Yes. Programs are available in person or virtually. Virtual sessions may include live demonstrations, audience questions, role-specific examples, and interactive activities.
How far does Chris travel for association events?
Chris is based in Houston and travels across the United States and internationally. He has presented in 48 U.S. states and in several countries.
What information should we provide when requesting availability?
Include the event date, location, audience size, association or industry, preferred format, session length, and the main outcomes you want attendees to achieve.