Social Selling Speaker
Helping Sales Teams Build Relationships, Establish Credibility, and Create Opportunities Online
Customers often learn about a company and its people before starting a sales conversation. What they find can influence whether they respond, ask questions, or consider doing business.
Social selling helps sales professionals use social platforms to connect with potential customers, share useful information, and build relationships over time. It takes more than posting regularly. Teams need to understand their audience, contribute to relevant conversations, and connect online activity with meaningful follow-up.
Chris Cheetham-West, MBA, is an international keynote speaker, author, and founder of LR Training Solutions. As a social selling speaker, he helps organizations turn their teams’ expertise into content and conversations that support business growth.
His presentations give attendees practical ways to use LinkedIn, other relevant social platforms, and AI tools to strengthen their presence and build customer relationships.
Why Hire a Social Selling Speaker?
Many sales professionals understand the importance of relationships but feel uncertain about building them online. They may have an inactive profile, struggle with what to post, or send messages that receive little response.
Chris helps teams address common challenges:
- Knowing what to share and how to start conversations
- Building a professional presence that earns trust
- Connecting with prospects without immediately pushing a sale
- Finding time to create useful content
- Moving from online engagement to a relevant business conversation
- Using AI while maintaining a personal, credible voice
Each presentation helps attendees develop an approach they can apply alongside their existing sales responsibilities.
Social Selling Speaker Topics
From Connections to Conversations: Social Selling That Builds Trust
A connection request is only the beginning. This session explores how sales professionals can use social platforms to become familiar, helpful resources for the people they want to reach.
Chris demonstrates how thoughtful engagement, relevant content, and personalized outreach can create opportunities for stronger business relationships.
Learning objectives:
- Create a professional profile that clearly communicates who you help
- Identify relevant prospects, customers, and industry conversations
- Engage through useful comments, questions, and shared insights
- Write connection requests and follow-up messages with a clear purpose
- Recognize when to move a conversation to a meeting, call, or email
- Develop a manageable routine for consistent social selling
AI as Your Social Selling Teammate
Creating content and preparing outreach takes time. AI can help sales professionals organize ideas, adapt existing material, and develop drafts that reflect their expertise.
This interactive session explores practical ways to use tools such as ChatGPT, Microsoft Copilot, Claude, and Google Gemini to support social selling activities. Attendees learn how to provide context, review outputs, and keep their communication personal.
Learning objectives:
- Turn common customer questions into useful content ideas
- Repurpose presentations, articles, and approved materials into social posts
- Draft outreach messages tailored to a prospect’s role and interests
- Build a content plan around customer needs and business priorities
- Edit AI-generated drafts to reflect personal experience and voice
- Review content for accuracy and protect confidential information
Become a Resource Before the Sales Conversation
Your team has knowledge customers can use. Sharing that knowledge can help people understand your approach, recognize your expertise, and feel more comfortable starting a conversation.
This session helps sales professionals identify what they know, explain it clearly, and create content that supports customers throughout their decision process.
Learning objectives:
- Identify topics that connect your expertise with customer concerns
- Create educational posts that answer practical questions
- Share stories and examples with appropriate permission
- Address common misconceptions and buying questions
- Balance company content with individual insights
- Connect content with relevant next steps for interested prospects
Practical Social Selling Demonstrations
Depending on the audience and session format, demonstrations and exercises may include:
- Improving a LinkedIn headline and About section
- Turning a customer question into a helpful social post
- Repurposing a webinar or presentation into several content ideas
- Writing a personalized connection request
- Developing a follow-up message after an event or online conversation
- Creating a weekly social selling routine
- Recording relevant conversations and next steps in a CRM
Attendees leave with examples they can adapt to their own roles, industries, and customers.
Connecting Social Selling with Your Sales Process
Social activity becomes more useful when it supports a clear sales process. Teams need a way to follow up, record relevant information, and understand which activities lead to productive conversations.
Chris helps audiences connect social selling with prospecting, account management, customer service, and CRM use.
Topics may include:
- Preparing for outreach using appropriate public information
- Following up after conferences and networking events
- Maintaining relationships between sales conversations
- Sharing useful resources with existing customers
- Coordinating communication across the team
- Evaluating relevant conversations, meetings, and opportunities alongside engagement metrics
The focus is on building relationships and supporting sales goals through consistent, useful activity.
Customized for Your Audience
Social selling approaches vary by industry, audience, and sales cycle. Chris customizes each presentation around how your customers make decisions and where your team has opportunities to connect.
Sessions can be designed for:
- Sales professionals and account managers
- Business development teams
- Sales leaders and executives
- Entrepreneurs and business owners
- Professional services teams
- Association members
- Customer-facing employees
LinkedIn can serve as the primary focus for business audiences, with other platforms included when relevant to your customers and goals.
Ideal Events for a Social Selling Speaker
Chris delivers social selling presentations for sales kickoffs, annual meetings, association conferences, leadership retreats, and corporate training programs.
Formats include keynotes, interactive breakout sessions, and hands-on workshops, delivered in person or virtually. Sessions can introduce social selling fundamentals or help experienced teams improve their content, outreach, and follow-up.
About Chris Cheetham-West
Chris Cheetham-West, MBA, is an international keynote speaker, author, entrepreneur, and founder of LR Training Solutions. He speaks on artificial intelligence, digital marketing, customer experience, and business growth.
Previously, Chris worked at Google, where he helped organizations understand emerging technologies and digital opportunities. His speaking career has taken him to 48 U.S. states and international audiences.
Through LR Training Solutions, Chris helps teams apply practical ideas to improve communication, adopt technology, and strengthen customer relationships. His presentations make digital tools approachable and connect them with everyday business goals.
Book a Social Selling Speaker for Your Next Event
Help your team build a stronger professional presence, share useful expertise, and create more opportunities for customer conversations.
Whether your audience is getting started with LinkedIn or looking to improve an established social selling approach, Chris can customize a keynote or workshop around your goals.
