3 Top Metrics in Google Analytics
Google Analytics can be an overwhelming tool to use and get familiar with. One of the main reasons behind this is because there are simply so many features geared towards various teams.
These are a couple of key metrics to focus on:
1) Bounce Rate – A bounce rate is the percentage of times people leave your
site after seeing only one page. Remember, the lower the bounce rate the better you’re performing.
2) Avg. Session Duration – The average session duration helps identify how
long a user is actively on your site.
This duration is helpful for learning if your message is getting across to your customers clearly.
3) Pages/Session – The pages/session will inform you if people find your site
interesting enough to go through several pages.
Whatever you do, just make sure that you remember that numbers are
dependent on the type of website you have as well as the goals of your
Chris N. West is certified as a Google Analytics speaker. He has since worked
with many companies as a trainer and speaker, helping them identify
deficiencies in their current programs.
Contact us to learn about other topics related to Google including Apps,
advertising, and implementation in the workplace.