How To Get People To See Your Content First Online – SEO Search Engine Optimization tips for businesses – Checklist Chris N. West

How To Get People To See Your Content First Online – SEO Search Engine Optimization tips for businesses – Checklist

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We have provided search engine optimization services for Texas companies as well as across the USA. We offer this for insurance brands, dentists, franchises, printing companies, and more. 

It is essential for every business that they stay up to date on marketing your business to ensure success. There are different marketing methods every company can use such as social media, pay per click, and LinkedIn. This post details the basics of Search Engine Optimization (SEO) and how it can help get your content shown first.

In the video below, individuals have used Chris’ tips and have observed instant results. 


Search Engine Optimization SEO Tips to Start Using!

As a speaker and search engine expert at seminars and events on social media and marketing one of the top questions Chris gets asked is, “how do I get to the top page of Google?” This can be very complicated task since it takes time and effort to accomplish. Luckily, if you have a marketing budget you can hire an SEO specialist to do this for you. However, if you don’t the good thing about online marketing is the many strategies that can be done for free if you have the time. Here are three key tips that will help you understand SEO better.


seo for business ownersKeyword Tips

You need to make sure you know the main keywords associated with searching for your type of business or brand.  I would suggest choosing 3-5 keywords that can relate well to your business.

Here are a few examples of keywords that a manager of a museum  business could use: 

“Houston Museums” 

“Art Museums Houston” 

“Free Museums in Houston” 

Once these  SEO keywords are chosen, you can then start using them more often when you are writing about your business in a blog or in your product descriptions.  This technique will help Google determine the purpose of your site. 

Below is a tool to help you choose the top searched keywords


Title Tags for Search Engine Optimization (SEO) Ranking

Title Tags, also known as Page Titles, are one of the top things that Google evaluates when they want to rank your site.  Not only should this technique be used on your company site, but also on your LinkedIn profiles. As you can see in the image below the highlighted words are called the “Title Tag.” It is very important that you put keywords here so you can rank highly. One key is to put the most important keywords first.


As you can see, ” Houston Wine Bar” is the first keyword, followed by Gastropub and then the others businesses. This will help this Texas bar rank higher. Contact your webmaster to implement these tags if you do not know how to do it yourself. 

In the image below, a screenshot of the search for “Tulsa Commercial Lending” on LinkedIn is shown. The individual that comes up made edits to his profile during a session and ended up being on the first page. Even if someone other than myself was searching for “Tulsa Commercial Lending,” he would still come up on the first page. Think about what goals you have for your company or small business currently. Maybe you are in real estate sales and want to gain viewers. Putting keywords in the LinkedIn title of your personal or business LinkedIn page can make a big difference. 


Description Tags for Search Engine Optimization (SEO) Results

Description tags are another place to put SEO keywords on your website. The description tags are where potential visitors can find out what your site is about before they visit. The image below demonstrates an example of the use of keyword phrases within descriptions. This photographer was sure to list more than one phrase in her description.


Links for SEO results

Linking your website is also important. This means that you should post your website URL link on other notable websites. This lets Google know that your site is being shared with others. It also helps more visitors come to your website.  For example, putting your link on sites like Yellowpages or Superpages will help your site tremendously. Most of the time it is free to post your link on these directory sites which yield a lot of web traffic. It is a good idea to think about where your customers may look in order to find your type of business. Therefore, it may be important to put your company in an industry-specific directory.  In the image below, a  screenshot of a company that did just this is shown. As a result, now that this company has placed their link in this dentist directory, they are more likely to receive better rankings and views from customers. 


Is SEO worth it for small businesses? The short answer is yes! 

Content Clusters

This refers to interlinked content centered around one topic. It is a way to show the readers how knowledgeable you are about a topic so they don`t have to find any information elsewhere.

Linking related content also makes search engines easily crawl and index your site.

Webpage Clickability

Content titles and Meta descriptions are major factors contributing to a page being clicked. However, there are other elements you can utilize to specialize your content even more for people to click on i.e

Using Structured Data

Structured data labels and categorizes webpages for search bots to understand by using a specific language called schema.

The schema clarifies your webpage elements, how they relate to each other, and how they can be interpreted.

Structured data define the exact website content, whether they are videos, products, etc, to give users specified results.

It helps produce more organized content enhancing search engines to index and rank your sites, leading to more clickability.

Utilize SERP Features

Search engine results features (SERP) refer to specific results a search engine displays. These results are sorted according to relevance.

SERP features enable images to be displayed on top and left of the results page for large screens and only on top for small screens (smartphones).

To avail your webpages on the search engine results features, create useful content and use structured data.

There are various types of SERP features, including:

  • Rich Snippets
  • Universal Results
  • Local SERP
  • Vertical Search
  • Knowledge Graph data
  • Miscellaneous

SERP features enhance search engine spiders to understand the elements of your webpage and increase the chances of ranking.

Here are tools you can use to create SERPs:

  • WhatsMySerp
  • RankWatch
  • Mozlocal and MozPro
  • SerpBook
  • SemRush

There is no SEO process more important than the other. To get good results, utilize every recommended SEO method. Chris is an SEO speaker who can help your online marketing efforts produce successful results.

If you hire him, he will train you on the SERP features fitting your business and how to set it. You will also learn how to use the SERP tools and speed up the process and achieve more accurate results.

Featured Snippets

These are pieces of short content that appear on top of search engines` search results to answer quick search queries.

They include visual results e.g images, videos, and reviews stars.

Featured snippets provide chances to get more clicks even when your site doesn`t rank high.

Therefore, before creating content, it`s important to research and ensure the keywords you use appear on the featured snippets.

SemRush is a tool that can help conduct keyword research of featured snippets. You can conduct Google research and take insights from the results pages with featured posts.

Types of featured snippets include:

  • The definition box
  • The table
  • The ordered list
  • The unordered

Google Discover

This is an algorithm listing that categorizes content specifically for mobile.

It entails showing content related to the users` interests, according to how they use their app or mobile web.

Here is a guideline to get your content on Google Discover:

  • Use non-clickbait titles that answer the targeted content. Non-clickbait titles are sensationally designed to entice people to click on online content.
  • Incorporate high-quality relevant images.
  • Do not use misleading information in your content`s snippets, titles, or images.
  • Create the latest content that satisfies current intent.
  • Google discover increases traffic by organically availing your site on mobile searches.
  • Make your site mobile-responsive

Online marketing keeps on advancing. There is always a need to learn. Getting an SEO marketing keynote speaker for your marketing events can help you learn new tactics and grow.  

Chris is an SEO speaker who can train you in the current SEO marketing techniques. Get in touch and get exceptional training.

Off-Page SEO

Websites` trustworthiness and authoritativeness are determined by the activities done outside the website.

When a website gets shares, backlinks, and brand mentions, it signalizes to the search engine that it delivers quality content. These are some of the activities that contribute to off-page SEO.

Elements of Off-Page SEO include:

Link Building

Also called backlinking, this is a process of acquiring links from other websites. Backlinks direct readers of the site you are linked to find your content.

Link building also helps search engines to crawl your site from other sites through the backlinks.

However, to make this efficient, you need to link your site to high-quality sites. яндекс

Here are factors to consider when acquiring backlinks:


This implies acquiring links from sites that talk about the same topic as yours. For example, if yours is an SEO website, link it to a site matching that niche.­

Do not link an SEO site with a vegetable website. Such sites won`t help you get traffic.


An authoritative site is one that generates much traffic and ranks high on the search engine results. It should also be a trustworthy site.

A good example is getting links for your health website from Johns Hopkins Hospital.


This is when the site you are linked to doesn`t have backlinks to your competitors` sites. It is helpful in that there won`t be other links to refer to the content hyperlinked apart from yours. That will enable you to draw more traffic.

Backlinks are divided into two:

Natural Links

These are links in which the publishers of the websites mention or link your website without asking them.

To enable this, create content that answers your readers` intent in-depth, i.e you can create cluster content or pillar pages.

Creating in-depth content make people trust your knowledge about a particular topic, and naturally link or mention you.

Built Links

These are links that one has to take action to acquire. Actions involved in acquiring built links are:

Ask Links on Unlinked Mentions

Sometimes one may mention your brand and not link your website. You can reach out and ask for a proper link.

To discover who mentions your name on their websites, use Google alerts. This is a service Google offers whereby you can enter the content you want to get alerts on. Then Google will send you notifications whenever anyone mentions your brand.

Tools like Mention, Buzzsumo, and Ahrefs Content Explorer can help give you mention results from such engines e.g. Bing, Yahoo, Yandex, etc.

Ask for Mentions and Links on Listicles

People often look for product options on listicles before purchasing.  An example of an article providing product comparisons is, “10 best SEO speakers in the United States.”

You can research these kinds of articles and choose the ones relevant to your site. Then contact the publishers and ask them to mention and link your services as well.

Not only will this give you backlinks, but also build brand awareness and get people to buy your services.

Reach out to Bloggers and Journalists

Contact reputable journalists and authoritative bloggers and ask for backlinks. Ensure that your website is related to the other blogger`s website.

Journalists cover broad topics. Talk to somebody working with the journalist and ask them about upcoming articles.

If the upcoming articles relate to your target topic, pitch your services. If they accept, you can create guest posts and get backlinks.

Update Old Content

People like the latest content. Analyze your old content and find how many backlinks it has.

List the websites linked to the content of the web pages you analyzed. Then create new content for the particular websites; contact the websites that had linked the old content, and tell them about the new content.

Make the new content better than the old one, and you`ll get many more links and shares than the old one.

Use Online Directories

These are websites that are used to create an organized list of different websites.

When you place your websites in these directories, it`s easy for people to find them. You can list your website links there so you can draw traffic to your website.

Some of the trustworthy directories are:

  • Google My Business
  • Yelp
  • Trip Organiser
  • Bing Places for Business
  • Yahoo Business Listings

You should list your business on business listings whether small or big. This gives a chance for people to easily find your business, give you backlinks, and increase search engine ranking.

Use the Fixing Broken Link Method

This involves researching websites that are relevant to your niche and checking if they have broken backlinks.

List them and contact them and suggest that they fix the broken links with your web page links.

Here are broken link checkers to help you:

  • Sitechecker
  • SemRush
  • Screaming Frog
  • Google Webmaster
  • Dead Link Checker
  • Ahrefs Broken Link Checker

Off-Page SEO is not complicated, but if you are new to it, you can be confused. Finding an expert SEO speaker like Chris to train you would speed up your marketing achievements.

He has experience leading enterprise search engine optimization training.

Chris is a Marketing Keynote Speaker, Author, and businessman. He helps teams lead remote teams and reach bigger audiences.

Hire him and take your online marketing efforts higher

Use these tips to increase your rankings for your company and get more quality leads. The best thing to do is to try out different tactics and validate your results. These SEO tactics can be used for events, small businesses, finance organizations, banks, credit unions, associations, and other organizations.

Once you have a better idea of how you are making an impact, you can try more advanced techniques.  SEO for an events services company may involve spending additional time planning and researching before an event, however, it may have a huge impact on your turnout. For example, depending on the age of your site, you may need to implement these tips months before your event. 

Even corporate firms or agencies can use these SEO tips and expert strategies. Some brands find it useful to check their results in Google Analytics. This is great because you can even track internal intranet traffic with this tool.  Be sure to update your site often in order to get the results mentioned in this article. I hope these SEO Search Engine Optimization Tips and advice helped you! We also provide enterprise search engine optimization training. 


Chris N. Cheetham-West, MBA is an international keynote speaker on SEO at events, marketing expert author, and President of LR Training Solutions. Formerly, he served in a position at Google where he worked in the area of marketing key products. He was voted top 50 Black Entrepreneurs in Texas list by D-Mars in 2020 for his enterprise search engine marketing and training company. Chris helps teams save time and focus on what matters by using the latest tools online. His career has taken him to 48 US states. He holds E-Marketer and Google Analytics certifications. He provides services as a virtual keynote speaker and as an in-person expert presenter for events. He is a certified virtual presenter through E speakers.


Chapter 4 of the Digital Marketing For Results provides additional detail about SEO Search Engine Optimization topics.
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