Using Search Engine Optimization (SEO) for Social Media

Using Search Engine Optimization (SEO) for Social Media

Using Search Engine Optimization (SEO) for Social Media

Search Engine Optimization SEO is a critical part of any online marketing campaign. Companies are also starting to realize how this plays a role in their overall social media tactics. Many of the same tactics that help sites rank high on the search engines are the same tactics used to get more people to see your social media posts online. Knowing the basics of these tactics will help your overall effectiveness. As a SEO keynote speaker and trainer I am often asked how SEO and Socal work together. This article goes into a brief overview of what search engine optimization is and how it can complement your social media efforts across the web.

How People Search

Most People search online before making any type of purchase at a retail location. Even if the purchase is online they would still prefer to research other competitors and look at product reviews. For this reason, you will need to strive to be on the first pages of search engines. There are many search engines out there for people to use online. The key is to focus on the ones that matter. Currently Google is the top used Search engine.

What is SEO

  • Process of achieving higher ranking on search engines
  • Utilizing keywords strategically to get better web presence
  • Linking your relevant content across the net to valuable platforms
  • Engaging in consistent content through the web.


Keywords for SEO

You need to make sure you know the main keywords associated with searching for your type of business.  I would suggest choosing 3-5 keywords that can relate well with your business. Here are examples of keywords that a restaurant owner in Austin could use.

Some of your keywords can include

  • “Austin steakhouse”
  • “Austin dinner restaurant”
  • “Dining in Austin”

Once these keywords are chosen you can then start using them more often when you are writing about your business in a blog or product descriptions.  This technique will help Google determine the purpose of your site.

Social Media Integration with SEO

These tips explain the key elements that help your online presence on specific platforms regarding keywords and content.

Keywords for Facebook

  • Vanity (Name ) URL (make sure you have a unique url name)
  • About Section and Page Mission
    • Fill out all the about sections for the search engines
  • Keywords Inside Posts
    • The first sentence of the post matter more than the ending of a long post.

Google Plus Links

  • Anchor Text
    • This is the wording that is on top of a link before you click. You can add these underneath the “about” section of Google Plus
  • Short and Simple
    • Make sure your post on this network are not too long. Many people respond better to images and video because of the increased engagement.


Using Keywords Tactics to be found on LinkedIn

  • Headline
    • Headline should include your title along with other skill sets you want to be known for.
  • Connections
    • Having a good amount of connections help your rankings on LinkedIn. Over 150 usually generates more results
  • Recommendations
    • People that have recommendations from people rank higher than others that don’t. You should have two recommendations for each job you have.

YouTube SEO Tips

  • Increase your search engine results:
    • Tag videos with keywords and phrases
    • Use your targeted keywords in the title
    • Choose category with keywords
  • Build Traffic to your Site
    • Make sure to add links to your site in the description section of your video.

Pinterest for Business


  • Make your name easy to find
    • Fill out your bio section and add a link to other social media platforms.
  • Use Keywords in description
    • In order for your pictures to rank high there needs to be one or two sentences that explain the image


SEO tactics to Avoid

  • Keyword Stuffing (repeating the same words just to manipulate the search engines)
  • Too many similar links
  • Exact same keyword use across every page



Make sure to measure your progress after you implement these strategies.  Some people try to find their rankings by manually searching the search engines. This practice is really time consuming and sometimes not accurate because you may be logged into your email provider which gives you different results. Below are some tools to help!


Firefox Rank Checker- Gives you the ability to run reports on multiple keyword rankings

Google Analytics- Gives you the opportunity to see what keywords people use to find your website.

Google Keyword Planner- Find out what are the top keywords are being searched.

Chris N. West, MBA is certified in Google Analytics and serves as an SEO speaker at conferences and virtual events. He has been a trainer consultant and speaker for numerous companies of different sizes. Contact about other topics related to SEO Google such as Apps, advertising, and uses in the workplace.

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Chris N. West
Chris N. West is an international speaker, marketing expert, and President of LR Training. Formerly, he served in a position at Google where he worked in the area of marketing key products. Chris helps teams save time and focus on what matters by using the latest tools online. His career has taken him to 45 US states.

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