“You have to be on social media to be found”.
If you want to ensure your business is at the forefront, you should do what your competitor might already be doing. They know their audience has gone digital, so they take advantage of this information. Now, the battle doesn’t end there, I tell you! You need to know how to use social media strategically this 2023, or else it’s all just a front. How do you do that?
How can you make sure your audience sees and hears you?
I’ve been a social media marketing keynote speaker for years now. I have assisted top organizations in realizing the impact of social media on their business growth. In this article, we will deeply explore social media marketing (SMM) and how you can make the most of your marketing efforts with a solid social media strategy.
Drive more traffic and maximize your exposure – are you ready?
What is Social Media Marketing?
Social media marketing is a type of digital marketing that makes use of the strength of well-known social media platforms to meet your branding and marketing objectives.
However, it goes beyond simply setting up company accounts and posting whenever you feel like it. A dynamic approach with quantifiable objectives is needed, and that includes:
- Maintaining and optimizing your profile
- Posting content that promotes your company and draws in the right audience, such as photos, videos, “reels,” stories, and live videos
- Responding to comments, shares, and likes while keeping an eye on your reputation
- Creating a brand community, following, and interacting with your customers, followers, and brand influencers
Engaging with your audience and helping them to understand your brand better are the main goals of social media marketing. Once done successfully, it is incredibly beneficial for the growth of your business.
Imagine that you are about to meet a person for the first time to establish a strong rapport.
You won’t get another chance, so how can you win that person over right away? Will you be successful if you speak dull or pointless things?
No matter how you go about it, making others happy seems to make them like you more. Like the offline world, finding and satisfying your target audience will be crucial to your social media marketing success. This way, they will enjoy your business and spread the good word about it.
Setting goals and sticking to a social media strategy are necessary when using social networks to direct traffic toward your target market.
Wait, what is a social media strategy, you might ask. Keep reading!
What is a Social Media Strategy?
Simply put, a social media strategy is a plan that specifies your social media objectives – the strategies you will employ to accomplish them and the metrics you’ll track to gauge your success.
There’s no need for a detailed plan of action. What you need is a straightforward strategy with clear objectives and useful metrics. This will enable you to distinguish between the channels and strategies that work and those that don’t.
Ultimately, your strategy should increase brand recognition and engagement among your target audience(s) via social media channels.
A solid social media strategy is the answer to getting ahead of the curve. If you already have and aren’t getting results, you may need to do some tweaks.
Aside from being a marketing speaker, I also offer social media consultations. You can call me right away if you need help figuring out how to improve your social media strategy.
How to Create a Social Media Strategy that Guarantees Results?
Now that you know a social media presence is not enough and need a strategy to make the most out of your efforts, here’s a step-by-step plan of how you can create one (one that guarantees results!)
Step 1: Define your goal
You can only move further if you know what exactly you want to achieve with your social media campaign.
While your social media strategy won’t solve every issue with your company, it will help you stay on task, track your progress, and get the most out of your efforts.
Some of the goals listed below are good places to start:
- Increase brand awareness
- Find fresh leads
- Enhance your customer service
- Attract traffic to your online store
- Boost customer engagement
You can set one or more attainable, measurable, and personally meaningful goals. It’s best to have one overarching objective for your social media efforts and more specific objectives for each campaign or activity.
Step 2: Know your target audience
You have a better chance of turning social media followers into paying customers if you take the time to learn the distinctive traits of your target audience.
Create a profile of your audience that includes information about your target market. Include anything that can help you visualize your audience as individuals, such as gender, age group, geography, occupation, spending habits, etc.
Then you can choose the best platform for your business, make and promote ads to reach your customers, and produce personalized marketing materials that speak to your new audience.
An additional tip is that you can also use social media analytics tools to research. These tools ultimately help create a strong strategy that is targeted and personalized.
Step 3: Optimize your social media profiles
Customers may learn more about you via your social media profiles, which are like an actual store, and from your business cards, which give them the details they need to do business with you.
Make sure that each of your social media profiles is current and interesting if you want people to be able to locate you and get the appropriate information about you.
Fill in the important business information for your social media profiles, such as your business name, contact information, product information, and anything else about your business that is pertinent to both current and potential clients.
Use a keyword research tool like Google Keyword Planner to learn how your customers find your products. Then, incorporate pertinent keywords into the descriptions of your social media profiles to help buyers locate you.
Step 4: Plan your content
It’s essential to understand that each social media platform operates differently and requires a different approach.
While increasing sales is the main objective of your social media strategy, the kind of content you produce for each individual platform will depend on its features and the specific goals of your campaigns there. In short, your content should be compelling and relevant.
After ensuring you have the right content to go out, you can now create your social media calendar, providing consistency in your posting schedule.
Step 5: Track your performance and optimize your strategy
Nearly all social media performance data can be tracked and analyzed, but you should concentrate on the metrics that matter most to your social media strategy.
Some of the data can be manually extracted, but social media analytics solutions are useful when you want to perform a more thorough examination.
Analytics are just the beginning; you must use the information as feedback and adjust your social media strategy as necessary.
The goal is to continually explore fresh approaches to increase the impact of your presence on social media platforms. Even though it’s a never-ending task, you’ll eventually develop a sense of what you’re doing that will enable you to produce more reliable results.
Set Your Social Media Strategy to Success
Whether you run a tiny business or a huge team, the secret to success is having a well-thought-out social media strategy that you can execute and adjust as necessary.
This is easier said than done, but once you draft your own document, you won’t look back (or, rather, you will – wondering why you didn’t do it sooner).
Make sure you constantly have access to your social media marketing plan because it serves as your compass. Even the most effective social media tactics occasionally require adjustments in the dynamic digital environment.
If you feel overwhelmed with all of the things mentioned above, I can help. As a social media marketing keynote speaker, I understand how important data and experiences are in creating a strong social media strategy. We can work together to ensure your efforts will reap the rewards for your business.
Contact me today, or book me as your marketing speaker, and let’s start creating a social media impact. Find out more about my keynote and session topics by visiting my website.