Google Analytics Classes:
Chris has held Google analytics classes in many cities as well as virtually. Contact here for custom classes or upcoming Ga4 sessions.
Google Analytics 4 and the future of Data
Google will soon retire Universal Analytics and replace it with Google Analytics 4. So, get to know the platform now so you can be ready for the transition.
Unfortunately, marketers who are not ready for this change will no longer be able to benchmark their website performance because your GA3 data does not transfer to GA4. Also, GA4 is vastly different from GA3, so it’s important to understand what’s changed and what to do about it.
The good news is that you still have time to prepare for this transition. Ga4 vs universal analytics has been a recent topic and concern. This session will help you understand the changes.
You will learn:
• The differences between GA4 and Universal Google Analytics
• How to prepare for a successful migration
• What mistakes to avoid
• How to make better decisions with your data going forward
• New Google Analytics metrics to be aware of