Numbers Matter: Use Google Analytics 4 to generate more traffic (Training, speaking, or GA4 consultant)

Numbers Matter: Use Google Analytics 4 to generate more traffic (Training, speaking, or GA4 consultant) Chris N. West

Numbers Matter: Use Google Analytics 4 to generate more traffic (Keynote Session or training from a certified expert GA4 Consultant)

Set up a meeting or call about your Google Analytics 4 needs here.

Hear Google Analytics expert consultant  speak on the Ga4 changes on Neal Schaffer’s podcast

Chris mentioned in Google Analytics 4 Article: Content Marketing Institute

The new Google tool helps brands better understand how users behave from the beginning of the journey up until they convert. There are many differences between Ga4 and universal analytics.

Past and current clients ( As a Ga4 consultant and speaker) Chris offers in-person or virtual training on Google Analytics

Some clients choose Google Analytics 4 consulting, while others choose training or speaker sessions. Some choose to have a mix of both. We work with you to see what is the best fit. 

As a GA4 consultant, Chris regularly provides training sessions on Google Analytics 4. His latest clients hire him and chose to have 4 2-hour sessions about Ga4 and its benefits. . Other options are also available such as 1.5 hours or 1-hour sessions. Your team will become experts after this training! 

During the sessions clients often have their team log into their Ga4 accounts and work alongside Chris to do exercises. 

Google Analytics 4 can be an overwhelming tool to use. Find out what are the best reports you really need to succeed with in making changes online. Many look at this tool, but they do not use all the features it offers businesses. Chris offers speaking services to organizations about Ga4. He is based in Houston but also travels and provides training using virtual platforms. He covers the changes and how to adapt to the new Google analytics 4 tool. 

As a Google analytics expert speaker or trainer for your event, Chris will make sure the audience takes away the most important aspects of analytics. Google Analytics 4 is a tool meant for many types of top organizations and teams. Understanding which reports are important is key.  These sessions range from a 90-minute presentation to a three-day advanced workshop for corporate clients. Chris is a Ga4 consultant that can bring you and your team up to speed on the new strategies. 

Chris is based in Houston, Texas and travels to different cities for speaking or consulting. He also offers GA4 training virtually. Hire him to help your team reach goals as a consultant or a speaker


Feature in Content Marketing Blog about Google Analytics 4 (GA4) changes and features. Chris and his team offer affordable google analytics consulting services

Chris offers ga4 consulting services to many brands in different industries. This could sometimes include e-commerce set up sessions. 

Recent Google Analytics 4 blog where Chris was mentioned for his expert opinion

Google Analytics 4 and the future of Data (Training or speech formats available) 

Google will soon retire Universal Analytics and replace it with Google Analytics 4. So, get to know the platform now so you can be ready for the transition.
Unfortunately, marketers who are not ready for this change will no longer be able to benchmark their website performance because your GA3 data does not transfer to GA4. Also, GA4 is vastly different from GA3, so it’s important to understand what’s changed and what to do about it.
The good news is that you still have time to prepare for this transition. Ga4 vs. universal analytics has been a recent topic and concern. This session will help you understand the changes. 

The good news is that you still have time to prepare for this transition. We offer in-person and virtual Google Analytics 4 training and consulting. 

You will learn the following about Google Analytics: 
• The differences between GA4 and Universal Google Analytics
• How to prepare for a successful migration
• What mistakes to avoid
• How to make better decisions with your data going forward
• ga4 eCommerce considerations

• Bounce rate and engagement rate in Google Analytics 4

• New Google Analytics metrics to be aware of

Need a Google Analytics 4 Consultant? Reach out about a multi day training session for your team. 

Whenever he works as a Google Analytics consultant or speaks on Google topics such as PPC or Analytics, audience members have a new insight about the capabilities of the tools. As an onsite corporate Google Analytics Trainer, he makes sure the team understands the fundamentals of the tools. Within Google analytics 4, you can spend days trying to figure out what to look at. Google makes really useful tools for organizations. Sometimes it takes more time to really understand the capabilities. As a speaker and trainer, Chris makes these metrics easy to understand for managers and executives.  This platform can be very complicated if you try and use every single report even though it may not be meant for you.  A Google analytics 4 consultant like Chris can guide your team in the right direction. 


Format of the Google Analytics training or consulting  (in-person or virtual Ga4 consultant available)

  • Multiple two-hour session with one 10min break. The number of sessions depends on the Ga4 experience of the team or individual 
  • One 6-hour session. All-day session with a one-hour break. Many topics are included. From beginner analytics topics to advanced strategies that Ga4 offers.
  • One hour session over Google Analytics 4 and the differences from Universal Analytics

google-analytics-speaker-trainer-chris-n-westChris worked at Google early in his career. He was one of the specialists who traveled around the United States to talk about Google Analytics, Google Adwords, and other Google tools for business. 

Google Analytics 4 Training & Ga4 Consulting 

We offer training and migration services to organizations of all sizes. Google Analytics 4 will be the main part of your online strategy. It is important to understand the major changes early. 

Google Analytics 4 Classes 

Chris has held many Ga4 Classes and training in different cities. Reach out if you are interested in other classes coming up. 

Most of the same reports and techniques that were in Universal Analytics are in GA4. You just have to know where to look!

Google Analytics 4 Consultant and Speaker Background 

As a former marketing specialist and trainer at Google, He learned key tactics in Analytics. He is available to hire as a Google Analytics trainer consultant, or presenter on Google Marketing Platform topics. Request Chris as a Google Speaker here  

Chris has presented at a number of Google Analytics 4 classes to different organizations. Previous Google analytics and consulting  sessions have been conducted at some of the following places: Chicago, Houston, San Antonio, Dallas, Austin, New York, Los Angeles, Atlanta, Charlotte, San Diego, Philadelphia, NYC and International regions such as Cyprus. He is has been a Google analytics 4 consultant or trainer in these places. Many of these sessions were conducted in-person or via virtual methods using Zoom, Skype, or other platforms.  We are based in Houston but we travel for google analytics classes and training programs and consulting. While at Google, he presented to many small businesses on tools such as Google Maps, Google Plus, Google Analytics, Google docs and more. Before Google Analytics 4 was released he was presenting on the Universal Analytics Platform to small and large businesses.  He is a certified google analytics expert who goes into detail on all the major features in Google Analytics 4 

Some companies can also find out what their employees are spending time on within their corporate intranet. Hire a certified Google Analytics expert!

Chris N. Cheetham-West, MBA is certified in Google Analytics. Training can be held virtually or in person. He is one of the best business speakers to hire on topics dealing with analytics. He has been a trainer and speaker for numerous organizations. Contact us or request Chris as a Google 4 consultant or Speaker.

Chris N. Cheetham-West, MBA is a Google Analytics Expert, Ga4 consultant, published author, and President of LR Training Solutions. In his former position at Google, he managed marketing programs and strategies for key products. Experienced and driven, Chris’s career has allowed him to present in 48 states and various countries including Germany, Canada, and France. He was voted one of the top 50 Black Entrepreneurs for his Black-Owned training company in 2020. Maintaining a consistent record of excellence, Chris is one of the best keynote speakers around and can help your organization achieve measurable results with Google Analytics. He started his Google Analytics Consultancy because he realized how many teams struggled with understanding the platform. His book which includes content on how to become a Google Analytics Expert was named as one of the best digital marketing books of 2020. He shares his experience as a Google Analytics trainer in chapter 9 of the book. Chris began his analytics journey early in his career when he was in charge of marketing many sites. Eventually, he started helping other companies understand how to use the tool. Now he is a GA4 consultant and speaker that helps organizations of many sizes transition to this new tool from universal analytics. Training is his specialty! Guiding people through the complex reports in Ga4 is one thing he enjoys doing.  Links: Nirsa Shout Out Houston Magazine


Chris N. Cheetham-West is a Google Analytics 4 Consultant tailored for individuals seeking to acquire new skills and leverage them effectively in various professional settings. Whether you’re a leader, manager, executive, employee, or professional, our training program is designed to assist you. We cater to individuals in Houston, Atlanta, Chicago, New York, Los Angeles, Seattle, and more. We also travel to locations in the USA and to different countries.

If you’re interested, feel free to get in touch with us today or explore our business and marketing session topics to find the one that best aligns with your specific training requirements. Consulting is also available. 

Some of the Google Analytics 4 topics covered

Conversions & Events in Ga4

Customizing reports

Create Alerts

Funnel Exploration

Path Exploration

Custom GA4 Dashboards

Free Form Report 

Segment Overlap Report

Sharing Reports

Tools to assist with GA4

Conversion Paths 

Google Tag Manager

Using Google Looker Studio + Google Analytics 

Search Engine Console

Linked Accounts

We also cover specific Ga4 topics that some clients may be struggling with. 

His Google Analytics sessions are interactive. Reach out to him if you need a speaker, trainer, or consultant on this topic. 


Digital Marketing Book – Purchase (Contact for Bulk Orders) Includes a chapter on Google Analytics. He also offers this with training packages. Contact us for more information.