Learn more about Social Media and how you and your team can use strategic methods to get more brand awareness. With so many tools available, it’s hard to figure out exactly where to start and what strategies to use.
In this social media marketing keynote presentation, we will provide you the expert level tools to be successful in social media marketing. Many top organizations understand the importance of branding and marketing on social media but fall short of connecting with the most clients.
As a guest social media keynote speaker, Chris understands how important data and experiences are. His best presentations provide specific industry examples to help visualize situations that meet your current challenges.
Overall, it is important to understand that social media and digital marketing takes time. It is important to build a relationship with your followers and fans before attempting to sell your products. Therefore, it is important to develop content that connects with your customers on an emotional level.
Top Social Media Platforms (Keynote or Training presentation available)
We are very knowledgeable about each of these platforms and understand how social media platforms all work together to reach our audiences. Having a social presence and being active online focuses on the art of communication in a way that is easy for customers to understand. You get the best results when you consistently show up on social media! audiYour ences will realize we are putting more effort into engaging them when they know you’re always there. During his marketing keynote, Chris will guide the audience in understanding the best information all while helping them take action.
You need to be skilled in both setting social media native ads and choosing the right influencer for your business or else, you will make losses.
There are also free social media marketing methods. They involve using free methods like posting promotional content on your social media accounts.
To perfect this type of marketing, find a social media keynote speaker. They will give you a step-by-step process of how to use the proven paid and unpaid methods that work.
Additional Social Media Speaker Resources:
- Review an overview of his speaking and business experience.
- Review content on specific Social Media Keynote Topic details
- Review Marketing and Business Speaker Sessions
Chris is the author of the book Digital Marketing for Results: How to focus on what matters. In this book, he details social media strategies that can help businesses grow faster online. These strategies are easy to implement for teams and small businesses. This book was named one of the best digital marketing books of 2020 by BookAuthority. Chris even covers social media topics that involve marketing NFT companies or other blockchain based brands. As a social media keynote speaker he talks about influencer marketing and being effective on different social channels.
With so many top marketing channels to choose from, it can be a challenge to move forward when working with social media platforms. We will customize the best approach so that you get the most social media engagement from your audience. The keynote will be geared towards your audeance needs.
Some topics to choose from
More than it is for fun; social media can also help you in off-page SEO optimization and increase traffic and conversions to your website.
Promoting your business on social media boosts engagement and helps you get backlinks and conversions.
Getting engagement from various sources makes the search engines regard your site as valuable, and it`s a website ranking factor.
Here is how you can do it:
Provide helpful information to your audience.
For example, if you sell laptops, your focus shouldn`t only be telling your audience how high quality your products are. Tell them how they can benefit from your products.
You can create content about how to make money from home with laptops.
Then on your social media platforms, create promotional content around that topic. People will follow your blog to know more about the topic, and in the process, you will get traffic and conversions.
If your content is helpful, people in the same niche as yours will backlink you.
Create a Sharing Schedule
A schedule keeps you focused on what you want to achieve. It`ll help you limit the amount of content you share.
Sharing too much content annoys, and can make people ignore you.
Promoting once or thrice per day is enough.
Be Wise about Sharing Your Content Multiple Times
When promoting content on social media, don`t just share the title, put some hashtags, and the link.
Combine your content with questions or share quotes leading to conversations triggering people to read it.
Examples of phrases to use if, for example, you are promoting your enterprise search engine optimization training are:
- Do you know you can increase your online marketing profits by 60% in one month? Join this course (then post the title and link with the website content promoting your course)
- LrTraining Company moved from earning $5000 to $20000 in a month through this internet marketing keynote speaker called Chris. Read this blog and see how he can help you, too (then post your content)
Using these tricks, you can share your content more than once, in different contexts, and have people follow your website and give you backlinks.
Optimize Your Content for Social Media
Social media platforms prioritize video and image content over plain text. When sharing your content, use catchy images relevant to the content.
If possible, create a short video describing your content. Create a descriptive thumbnail so people know the video`s content before watching.
Monitor Your Social Media Results
Knowing your marketing results helps to learn about your marketing mistakes and improve.
You should, therefore, monitor and see if there is negative or positive engagement on your website.
Engagements include an increase in shares, likes, clicks, and retweets.
If there is an increase in engagement, then your marketing efforts are doing better. If there is a decrease, you should reorganize your marketing strategies.
Social media marketing tools that can help monitor your results are:
- HubSpot’s Social Inbox Tool
- Sprout Social
When better utilized, social media marketing can be profitable. To learn all the best practices, hire a social media marketing keynote speaker to train you.
If you are looking for one of the best internet marketing keynote speakers, choose Chris.
Chris is a Marketing Keynote Speaker, Author, and businessman. He helps teams lead remote teams and reach bigger audiences. Hire him and skyrocket your SEO marketing.
This refers to optimizing websites for local search results. Businesses that mostly use local SEO are ones serving specific geographical areas such as local restaurants, salons, barbers, etc.
Here are the things to do to let your business appear in the local searches:
Add Your Business on Google My Business
Google My Business is a free online business listing provided by Google Company.
Adding your business on Google My Business helps you appear on Google search results with up-to-date information. It will show your business’s physical location (map) and contacts.
It enables customers to easily find and interact with you.
List Your Websites on Review Sites like Yelp and Trip Advisor
When you list your websites on review sites, customers will leave their reviews. Check the reviews and reply.
In case there are negative reviews, address them, and take them reviews as points to improve your services.
Ask for Positive Reviews from Clients
Ask your clients to give positive reviews on your online platforms like social media and review sites. This helps increase brand awareness and encourages others to buy from you.
Consistent Contact Information
Ensure that your contact information matches all of your online business platforms.
Putting contact information that differs between different platforms will confuse your customers and make you seem untrustworthy.
Content marketing is the best way to reach your target audience and boost brand awareness.
Apart from creating website content, use methods like downloadable offers and guest blogging.
What`s Guest Blogging?
This is a content marketing method that involves creating content for other websites in exchange for backlinks or brand mentions.
In order to get guest blogging opportunities, research blogs relevant to your niche, and ensure that they have a good following. This helps in displaying content to many people and creates a good chance of drawing traffic.
To ensure that you get a reply when you reach out, contact active websites.
To confirm if a website is active, check the comments they reply to on their blogs and social media. Their recent comments and posts determine the inactiveness or activeness.
Some of the steps to find the best guest blogging sites include:
Search for keywords relevant to your niche, and see who accepts guest blogging. For example, if the keyword is enterprise search engine optimization training, here is a keyword variation to help you research:
- Enterprise search engine optimization training “submit a guest post”
- Enterprise search engine optimization training “guest post”
- Enterprise search engine optimization training “accepting guest posts”
Use the keyword you want to find guest blogging opportunities for and use different variations searching. You will find many blogs accepting guest blogging that you can contact.
Contacting Established bloggers
These are authoritative bloggers in your industry. You can find these brands mentioned in various blogs you read and on the top pages of the search engines.
Research and list them. Then search for the websites they created guest posts for and pitch them. They are nice websites for you to guest post, too.
You can find such websites manually by writing the blogger`s name plus the phrase “guest post by” or using tools like Ubersuggest.
Social Media Competitor Analysis
Examine your competitors` websites and see where their backlinks come from. Reach out to those sites and see if you can get accepted.
To enable this, use tools like:
- Open Site Explorer
There are many other ways to find good sources to guest post and increase traffic and brand awareness. However, due to the much advice, there is online, you can be stuck on where to start.
Hiring an internet marketing keynote speaker can show you the way. You should, although, be wise about your choice.
Choose a reliable expert. Chris can be a good choice. He is an online marketing professional who has served the industry for years, with huge companies like Google.
Hiring him is a sure way to increase your online marketing profits
Why book and hire a Social Media Expert Keynote Speaker?
Working with an outside expert can provide a unique perspective and level of insight into your current challenges. This insight may help your organization overcome your current barriers and advance into a more successful realm of engagement.
Chris is one of the social media speakers who can provide sessions and training programs both virtually and in person. He makes sure to provide the best social media expert tips that are sure to enhance your online web presence.
Looking for a guest keynote speaker to book and hire who offers topics outside of social media? Contact Chris to learn about other recommended professional speakers.
Chris N. Cheetham-West, MBA is an international speaker, published author, and President of LR Training Solutions. In his former position at Google, he managed marketing programs and strategies for key products. Experienced and driven, Chris’s career has allowed him to present in 48 states and various countries including Germany, Canada, and France. Chris N, Cheetham-West has worked with top companies in different industries as a social media speaker and trainer. He has shared the stage and networked with famous business speakers involved in business, marketing, and management. He is one of the best speakers to hire on topics dealing with social media. Many companies work with Chris as a keynote speaker, seminar leader, or consultant. Voted top 50 Black Entrepreneurs in 2020 for his minority owned marketing agency, and maintaining a consistent record of excellence, Chris is one of the best keynote speakers around and can help your organization achieve measurable results. Links: Nirsa Shout Out Houston Magazine
Contact us today to learn more about how to book Chris as a social media keynote speaker, SEO Keynote session speaker, or full-day social media presenter and trainer. Chris is based in Houston, TX USA. Chris is one of the best social media speakers who is also a certified virtual presenter.