How To Get People To See Your Content First Online
Being up to date on marketing your business online is essential to your success. There are different methods to use, such as social media, pay per click, LinkedIn and many others. This post is about the basics of Search Engine Optimization or SEO and how it can help get your content seen first. The people in this video implemented these tips while at the seminar and got quick results.
Whenever I do seminars on marketing one of the top questions I get asked is, “how do I get to the top page of Google!” This can be a very complicated task since it takes time and effort to accomplish. If you have a marketing budget you can hire an SEO specialist to do this for you. The good thing about online marketing is the many strategies that can be done for free if you have the time. Here are three key tips that will help you understand SEO better.
You need to make sure you know the main keywords associated with searching for your type of business or brand. I would suggests choosing 3-5 keywords that can relate well with your business. Here are a few examples of keywords that a manager of a museum could use:
Some of your keywords can include:
“Art Museums Houston”
“Free Museums in Houston”
Once these keywords are chosen, you can then start using them more often when you are writing about your business in a blog or in your product descriptions. This technique will help Google determine the purpose of your site.
Below is a tool to help you choose the top searched keywords
2. Title Tags
Title Tags are one of the top things that Google looks at when they want to rank your site. Not only should this technique be used on your company site, but also on your LinkedIn profiles. As you can see in the image below the highlighted words are called the “Title Tag.” It is very important that you put keywords here so you can rank highly. One key is to
put the most important keywords first. As you can see, ” Houston Wine Bar” is the first keyword, followed by Gastropub and then the others. This can also be called Page Titles. Contact your web master to implement this if you do not know how to do it yourself.
Below is a screen shot of me searching for “Tulsa Commercial Lending” in LinkedIn. The individual that comes up made edits to his profile during a session and ended up being on the first page. Even if someone other than myself was searching for “Tulsa Commercial Lending,” he would still come up on the first page. Think about what goals you have for your company currently. Maybe you are in real estate sales and want to gain viewers. Putting keywords in the LinkedIn title of your personal or business LinkedIn page can make a big difference.
3. Description Tags
Description tags are another place to put your keywords you choose. The description tag is where potential visitors can find out what your site is about before they visit. Below is an example of using keyword phrases within descriptions. This photographer was sure to list more than one phrase in her description.
Linking your website is also important. This means that you should post your website URL link on other notable websites. This lets Google know that your site is being shared with others. It also helps more visitors come to your website. For example putting your link on sites like yellowpages or Superpages will help you site tremendously. Most of the time it is free to post your link on these directory sites which yield good traffic. Think about where your customers can find your type of business. Maybe you should put your company in an industry specific directory. Below is a screenshot of a company that did this. Now that this company put their link in this dentist directory they will get better rankings and more views by customers.
Use these tips to increase your rankings for your company and get more quality leads. The best thing to do is try out different tactics and check results. Once you know you are making an impact you can try more advanced techniques.
-Chris N. West