Google Analytics 4 and the Future of Data
Google will soon retire Universal Analytics and replace it with Google Analytics 4. So, get to know the platform now so you can be ready for the transition.
Unfortunately, marketers who are not ready for this change will no longer be able to benchmark their website performance because your GA3 data does not transfer to GA4. Also, GA4 is vastly different from GA3, so it’s important to understand what’s changed and what to do about it.
The good news is that you still have time to prepare for this transition.
You will learn:
• The differences between GA4 and Universal Google Analytics
• How to prepare for a successful migration
• What mistakes to avoid
• How to make better decisions with your data going forward
• ga4 eCommerce consideration
• New google analytics metrics to be aware of
You will walk away with actionable steps to take towards a successful migration and learn how to make your data work for your business.
Chris N. Cheetham-West, MBA is an international speaker, author, and Founder of LR Training Solutions. Global brands, Fortune 500 companies, and government agencies seek out Chris and his company for their events and trainings. In his former position at Google, he managed marketing programs and strategies for key products.
Experienced and driven, Chris’s career has allowed him to present in 48 states and to teams in various countries including Serbia, Germany, Canada, and France. Voted top 50 Black Entrepreneurs in 2020 by D-Mars, Chris and his team take the time to understand the needs of each new customer. Chris is the author of Digital Marketing For Results.