Enterprise Search & Analytics
Most companies have unused data that can be used to make key decisions on their intranet. A study found that 50-73% of data goes unused for analytics. This isn’t good, because this data can be useful for making sure that you understand what content employees find most useful in your intranet. It is important to know what people click on and what they avoid as it can help guide how you can improve your user’s experience.
Chris’s experience working with corporate brands have provided him insight into the evolving requirements and goals of these organizations. Working with one of his customers, he helped the brand identify which email newsletters were most popular during various times of the year. Interestingly enough it turned out that employees at the firm found that their work anniversary content was the most entertaining and engaging. Enterprise search is something to pay close attention to in your company. As we move towards a cognitive enterprise search, it’s important to understand the fundamentals of how people search. AI and voice search are making a huge impact in everyone’s life! By using Google analytics and other search engine optimization tools we were able to uncover how employees were using their intranet!
Contact us for details on this case study and how we can help you with yours. Enterprise search engine optimization training services is also available for companies.
Chris N. Cheetham-West, MBA is an international speaker, published author, and President of LR Training Solutions. His book is named one of the best digital marketing books of 2020 by BookAuthority. In this former position at Google, he managed marketing programs and strategies for key products. Experienced and driven, Chris’s career has allowed him to present in 48 states and various countries including Germany, Canada, and France. Voted top 50 Black Entrepreneurs in 2020 and maintaining a consistent record of excellence, Chris is one of the best keynote speakers around and can help your organization achieve measurable results.