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This article goes over how black owned companies and firms can utilize SEO and marketing strategies for results! Along with helping corporations, Chris N. Cheetham-West is known for helping organizations and minority owned businesses with Search Engine Optimization along with other key marketing tactics. During his time at Google, he worked with many individuals who are seeking ways to be found online by large audiences. He eventually started his own black-owned marketing company in Houston Texas. He now shares tips with many types of organizations including restaurants, public relations or digital agencies, retail, medical, and consulting firms, CPA agencies, corporations, and many others. Some of these businesses have been minority owned. Below are some tips that Black-owned businesses can use to grow their brands.
Stand Out as a Minority-owned Agency or Black-owned business
Think about what stands out about your branding. Making it known that your company is minority / black-owned has its benefits and many people in the community may be looking to support you. There are also many opportunities for minority-owned or women-owned businesses that can help you win opportunities! Recently Google Maps (Google My Business) created a feature enabling businesses to label whether they were a black-owned business or minority-owned. Once you set this up your business or brands can be found when people type in “X Businesses Near Me” Go to Google My Business to get started. It will also put you on the list with other businesses that are similar. Take advantage of these features and use them to your benefit. This can have a huge impact on SEO. Keep track of top updates on tools like this by using a tool called Google Alerts. This tool will send you emails whenever your company or your competitor’s business is mentioned. Use this to get alerted when Google Maps makes an update to their features. “Near me” is what many people search!
How do they search for businesses? (SEO Tips)
What kind of work do your customers have to do in order to find you? Are they searching Yelp or Google Maps? If so, what are you doing to be one of the first results they see in their search? SEO – Search Engine Optimization can play a major role in helping your top minority-owned business rank higher and reach your business services goals. Improve your agency or firm’s website by adding common SEO keywords that customers may use to get to your company content. You also want to link to relevant sites that mention your business. For example, let’s say you were mentioned in a black-owned business list in your city. Another idea is to think about how they search black businesses specifically. There are many list that highlight black businesses in a given city or based on specific product. try and network and get on these lists for online results. It would be a good idea to make sure there is a link back to your website for people to reach. SEO tips like these can not only help your company get found, but it can also increase your credibility. SEO and Google maps work great together.
Know your best business audience
One of the top questions Chris is asked during presentations is what to post on social media. This question is easy to answer once you know about the needs and motivations of your audience. We recommend just getting started online and learning your niche as you go! The more you engage and post, the more you will know what people like to engage with when it comes to your business. Eventually, you will start to understand how your audiences engage in content.
Using Social Media for your Black owned business
Social media is a great way to promote your business or agency. You can partner with other pages and have them shout out your business in order to grow your following. Post consistently in order to grow on social media. This can also provide quality and credibility to your company. Black businesses like to work with each other as they should! promote your company/firm/agency daily in order to get the results you want. Understanding SEO for your company can also help you understand how to grow on social media. People search social media platforms all the time! We use Twitter and Facebook to find news sometimes. Put keywords in your profile in order rank high when people search your Black owned business!
Utilize the Best Online Platforms to Grow Your Company
Nowadays many black-owned businesses are able to reach many of their audience online through platforms such as social media. We have personally witnessed many top black owned restaurants get over booked because they joined a Facebook group about restaurants and posted their products which were based in Houston. Instagram marketing is another great way to grow online. Using the right hashtags can be beneficial for many types of companies. All you have to do is build a connection with your audience overtime and develop long-lasting relationships. Eventually, they will trust you and end up purchasing your products. These tips can help you get started on the right track.
What is SEO?
Search engine optimization (SEO) is the process of optimizing content so that it ranks high in the organic internet search results.
This helps businesses draw customers to their websites and make sales. SEO is divided into two types, which are white hat and black hat SEO.
White hat SEO is a process of using the accepted SEO practices to enable websites to rank high on the search results. Meanwhile, black hat SEO refers to using unethical methods to trick the search engines and rank.
White Hat SEO
White hat SEO is divided into three main ways:
- On-Page SEO
- Technical SEO
- Off-Page SEO
Each white hat SEO elements relate to the other. It`s, therefore important to learn all of them. So, let`s discuss one element at a time.
This refers to the process of optimizing a webpage’s content to improve its search engine rank and drive traffic.
There are three categories of On-Page SEO:
This implies the textual, visual, or audio content on a website. People will visit your website based on your content.
Ensure to create content that satisfies your audience to draw traffic. Search engine index and rank websites with valuable content and good traffic is a factor that your content is great.
Search engines are programs designed to conduct web searches and they include Google, Yahoo, Bing, Yandex, etc.
Here are Elements that contribute to high-performing website content:
Content enables the search engines to avail your business to potential clients.
You should ensure that it targets a specific audience and addresses their intent.
For instance, if you provide law services, you can be more specific and focus on personal injury law services. Mostly, people don`t generalize when searching for services online. They specify an exact service. So, niching lets people trust you for a particular specialty.
You should also ensure to create content that the search engines understand. To enable this, you should know how to properly utilize keywords.
What Keywords Mean
Keywords are terms that describe website content. They tell the search engines what your content is about so they can rank it per the audiences` search queries.
For example, somebody who wants to know how to market their business online might type “online marketing”. The term online marketing is what is called a keyword.
Keywords can be categorized as long tail and short tail.
Short Tail Keywords
These are search terms made up of one to three words. They focus on broad topics.
An example is the keyword “best laptops”. This is a short-tail keyword. It doesn`t specify what kind of laptops one targets; it generalizes all the best laptops.
Long Tail Keywords
They are composed of more than three words and are more specific. A good example is, “The best laptops for freelance writing.”
The above keyword elaborates more on the kind of laptops needed although it also targets “best laptops”. So, the client doesn`t just need “best laptops”, they want “ the best laptops for freelance writing”.
Incorporating the focus keywords in your content helps the search engines index your content and rank it. However, ensure that the keywords flow naturally with the context of the content.
Placing keywords unnaturally puts off readers and your content will not rank. Much repetition of keywords is called keyword stuffing.
Here is an example of proper keyword usage:
Proper usage of keywords leads to the success of online marketing. Search engines and human users hate keyword stuffing, and using it in your content can harm your online marketing efforts.
The focus keyword is “online marketing”. I hope you see how natural it flows.
An example of keyword stuffing would be this one:
Online marketing involves the proper usage of keywords. Many people like to do online marketing but don`t know the proper practices of online marketing. However, letting the search engines understand your content is the most important thing in online marketing.
Do you see how often the phrase, “online marketing” is used and how awful it sounds? That`s what keyword stuffing means.
To rank your content, the search engines have to understand it but don`t stuff keywords. You`ll make people ignore your website.
Ensure to incorporate both long tail and short tail keywords. This makes content to be found on both types of searches.
You can also include semantic keywords. Semantic keywords are words or phrases that are related to your focus keywords.
For example, if your focus keyword is “market research,” semantics can be keyword research, target market, organic search, etc.
Adding semantic keywords helps content to be found through other different searches apart
How can Chris’ black owned marketing agency / firm help your business?
Chris and his team research the best methods for your brand. Some firms use the same exact digital marketing strategy for all their clients. We create the best SEO and digital strategy that fits your industry.
Chris N. Cheetham-West, MBA is an international SEO speaker, published author, and President of LR Training Solutions. In this former position at Google, he managed marketing programs and strategies for top products. Experienced and driven, Chris’s career has allowed him to present in 48 states and various countries including Germany, Canada, and France. Voted top 50 Black Entrepreneurs in 2020 for his minority-owned seo company and maintaining a consistent record of excellence, Chris N, Cheetham-West has worked with top companies in different industries. He is the founder of the black-owned digital marketing agency, LR Training where he offers consulting services. He has shared the stage and networked with famous speakers involved in business, marketing, and management. Social media has played a major role in his company’s growth. Many companies work with Chris as a keynote speaker, seminar leader, or consultant. Chris is one of the best keynote speakers around and can help your organization achieve measurable results. He is a certified virtual presenter through E- Speakers. Chris has helped many Black-Owned companies grow online through SEO and other digital strategies. He has helped companies in major cities such as Houston, San Antonio, Dallas, Austin, Atlanta, Los Angeles, New York City, Seattle, Chicago, Detroit, Phoenix, Philadelphia, San Diego, San Francisco, Boston along with other places across the country. Chris is the owner of a black owned SEO company. Work with him to get results!
Contact us for agency services. Many top companies hire Chris as a keynote speaker, session presenter, or marketing consultant or SEO advice. Chris travels from Houston, Texas.