Using The Word “Because” Gets Results.

Using The Word “Because” Gets Results.

Using the word “Because” gets results. In 1978 a psychologist conducted a study about how using the right language when asking for a favor can get you better results.
She told participants that were trying to get in front of a line to say one of the three excuses in order to get in front of the line:

“Excuse me, I have 5 pages. May I use the xerox machine?”
“Excuse me, I have 5 pages. May I use the xerox machine, because I have to make copies?”
“Excuse me, I have 5 pages. May I use the xerox machine, because I’m in a rush?”

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When the participants said the word “Because” it resulted in 94% of them being able to get in front of the line!

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Chris N. West
Chris N. West is an international speaker, online marketing expert, and President of LR Training. Formerly, he served in a position at Google where he worked in the area of marketing key products. Chris helps marketing teams save time and focus on what matters by using the latest tools online.

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