Using the word “Because” gets results. In 1978 a psychologist conducted a study about how using the right language when asking for a favor can get you better results.
She told participants that were trying to get in front of a line to say one of the three excuses in order to get in front of the line:
“Excuse me, I have 5 pages. May I use the xerox machine?”
“Excuse me, I have 5 pages. May I use the xerox machine, because I have to make copies?”
“Excuse me, I have 5 pages. May I use the xerox machine, because I’m in a rush?”
When the participants said the word “Because” it resulted in 94% of them being able to get in front of the line!
Chris N. Cheetham-West is an international speaker, marketing expert, and President of LR Training. Formerly, he served in a position at Google where he worked in the area of marketing key products. Chris helps teams save time and focus on what matters by using the latest tools online. His career has taken him to 45 US states.
