Top SEO keyword tips Chris N. West

Top SEO keyword tips

Keyword Use

Keywords define the purpose of online content. Search engines understand and avail content on the search results pages based on them.

Knowing what keywords are and how they are used sets the basis of online marketing. Clients can find your business according to your keywords, making it determine the conversion rate.

However, not any keyword usage helps. There are factors contributing to the usefulness of keywords.

That`s why it`s better to get an SEO speaker to train you. Chris, the Google analytics certified expert, can help you out.

Chris is a marketing keynote speaker, author, and businessman. He helps teams lead remote teams and reach bigger audiences.  

He has helped many companies build authority through his enterprise search engine optimization training.

Here are among the skills you will learn if you hire him:

What is a Keyword

A keyword is a word or phrase that people type on search engines to perform searches.

Search engines are programs designed to conduct searches on the internet. Examples of search engines include Yahoo, Google, Bing, etc.

Keywords are divided into two types:

  1. Short tail keywords
  2. Long tail keywords

Short Tail Keywords

These are keywords containing one or two words. For example, “SEO” is a short tail keyword, and so is “SEO speaker”.

Short-tail keywords are usually meant for broad-term searches.

Long Tail Keywords

This refers to keywords made up of three or more words. An example is “an SEO speaker for Facebook marketing events.”

Long tail keywords are more specific than short tail ones.

As you can see, the short tail example targets SEO or SEO speaker, but it doesn`t define what kind of SEO speaker it is. The long tail example specifies the kind of SEO speaker talked about – an SEO speaker for Facebook marketing.

Chris is an affordable enterprise search engine optimization training expert. He offers training at affordable rates catering to businesses of all levels.

If you invite him as your digital marketing keynote speaker, you will also learn to conduct keyword research based on user intent.

Let`s look into what keyword search intent is.

Keyword Search Intent

This refers to the purpose of people performing keyword research. There are four main types of search intent:

  1. Informational search intent
  2. Transactional search intent
  3. Commercial investigation search intent
  4. Navigational search intent

Informational Search Intent

This kind of search intent is done by people who want to learn about something, and it mostly targets broad topics.

A good example is searching SEO. This research doesn`t target specific sites; the satisfaction of the searcher will be based on reliable results.

Informational search queries comprise words like how, what, where, why, guides, tutorials, tips, ideas, and learn.

Here are the types of website content to create and target driving traffic through informational search queries:

How-to Guides

These are informative writings describing step-by-step processes. An example is writing a keyword research guide. You will be required to explain the meaning of keywords, the tools used, how to conduct the research, and how to track your results.

List Posts

Also called listicles, list posts refer to blog content outlining a number of things. It could include a list of methods, reasons, tips, ways, secrets, trends, types, or shortcuts i.e. “10 Reasons You Should Study Law,” or “13 Tips to Lose Weight Faster.”

Case Studies

A case study refers to a detailed analysis of a specific topic. This kind of content explores a topic in-depth with real-life examples.

An example is an internet marketing keynote speaker explaining social media marketing case studies at a marketing event.

Case studies are one of the best content to prove to your audience how knowledgeable you`re about a topic.

As long as you provide detailed valuable content to your readers, it can help you get traffic through informational search queries.

Transactional Search Intent

The purpose of these kinds of searches is to find commercial websites to purchase products. People conduct transactional searches when they know what they want to buy, and they are only looking for the best commercial sites to buy.

Examples of transactional searches include words like sale, buy, purchase, prices, order, for sale, affordable, or cheap e.g.

  • “Lenovo ideapad prices”
  • “Best office chairs for sale” 
  • “Cheap used cars”

Commercial Investigation Search Intent

These are search queries made by people who have not yet decided on the products to purchase. They are made to compare products and gauge decisions based on the search results.

Examples of commercial investigation searches include words like best, top, reviews, and comparison, i.e.

  • “Best real estate companies in Bangkok”
  • “Top motivational speakers 2022”
  • “YouTube camera reviews”

Navigational Search Intent

These are searches made to find a specific website. The searcher knows the exact name or URL of the website they want.

To appear in these kinds of keyword searches, you must be the owner of the website or a seller of the products or services searched.

Navigational searches include the website`s brand, product, or service name.

Examples of navigational searches include:

  • LrTraining Solutions
  • Tesla cars
  • SupperSport

Importance of Keywords

Keywords form the foundation for search engine optimization (SEO) and pay-per-click (PPC) marketing. For your website to appear in the organic and paid search results, you must properly utilize them.

Proper keyword utilization displays content on relevant searches, increasing content traffic. When people are satisfied with your content, they`ll build trust in you. This increases reliability and authority.

Search engines match content with relevant searches depending on the keywords used, which improves a website’s rank.

Keywords enable content to be displayed to potential clients and increase the chances of making conversions.

People who find your content helpful will give you backlinks and mentions. This helps content to be found through various sources, increasing brand awareness.

To understand how to use keywords better, you must know how to find them. Hiring an SEO speaker for your marketing event is the way to learn this quickly. Chris` experience, proved by the results in various businesses in the US, Canada, France, etc. makes him the best choice.

Chris is a marketing keynote speaker, author, and businessman. He helps teams lead remote teams and reach bigger audiences.  

You can find keywords through a process called keyword research. Here is how you can do it:

Keyword Research

This is the process of searching for keywords aligning with a targeted audience`s search intent.

There are several elements to consider in keyword research:


For content to rank, it must be relevant to the audience`s search queries. Someone searching for an internet marketing keynote speaker can`t get motivational speaker results.

Therefore, if you are an internet marketing speaker, don`t use irrelevant keywords. Use the exact keywords related to your niche.

Using irrelevant keywords makes your content rank for keywords that won`t drive traffic.

Valuable content that utilizes relevant keywords increases traffic and conversions.

Keyword Search Volume

This refers to the number of times a keyword is searched. Valuable keywords are mainly searched. However, not any keyword that gets many searches can benefit your business.

Ensure that the keywords you rank for help you sell.

For example, if you are selling SEO services, ranking for a keyword like “SEO tips for freelancers” would benefit you. This is because freelancers are likely to buy your services.

A keyword like, “How to create Facebook posts” would be relevant, but it cannot help you sell your services.

So, you should target keywords that are mostly searched and have the probability of helping you make sales.

Keyword Competition

Keyword competition refers to how difficult it is to rank for certain keywords.

The more search volume a keyword has, the more businesses struggle to rank for it. Pay attention to the sites you are competing with on the keywords you use.

It`s difficult to rank for keywords used by high authority sites unless you are also established. An example is a new website trying to rank for keywords used by sites like Wikipedia, Mayor Clinik, or Hubspot.

To know keyword difficulty, use keyword research tools. They show how difficult it is to rank for keywords so you can know the best ones for your content.

Some of the best keyword research tools include:

  • Semrush
  • Moz
  • Ahrefs

Conduct keyword research and pick the less competitive ones.

If you may use keywords with high competition, make them long tail, targeting your business.

An example is using the keyword, “SEO” when you offer keynote speaking services. You can lengthen it and make it, “SEO marketing keynote speakers in Houston.” That`s a long keyword, but it targets a specific service in a particular area. This will make you rank in such targeted SEO searches.

Here is how to conduct keyword research:

Clarify Your Target Market and Buyer Persona

Aiming your resources and marketing efforts on a specific market helps build authority and trust. People trust specialists more than generalists.

When users search online, they define specific services and products. That`s why you should specialize in your online business.

Specializing makes it easy to choose your keywords. For example, if you are a digital marketing keynote speaker, you will know the exact keywords to use.

Furthermore, your keywords should target a certain buyer persona. Persona refers to your buyer`s character, and that should be represented in your content as well.

For example, if you sell clothes to young people, you should ensure your content language aligns with that particular group.

So, your keywords should target a certain market and represent their persona.

Analyze Your Target Keyword Competition

After determining your target audience and buyer persona, narrow your keywords tol serve their intent and help your site rank.

Use long tail less competitive keywords targeted to your business. Also, use latent semantic indexing (LCI). This is a process of generating keywords that are closely related to each other.

You can brainstorm many keywords related to your topic or use tools like Google Keyword Planner, Wordtracker, or Key Collector to speed up the process and get many options. These tools also help in analyzing keyword difficulty.

Collect and Analyse Data

The importance of collecting data is to know how well keywords perform. Collect data and examine it to see whether the keywords you use draw traffic.

Google Search Console helps in tracking website performance. It shows whether particular keywords increase traffic and conversions or not.

Knowing keyword performance helps reorganize your keyword usage and improve content`s weak points.

Online marketing advances daily; that`s why it`s wise to learn new strategies.

Hiring an SEO speaker for your marketing events will help you learn new keyword usage strategies and be ahead of time.

Chris is a certified Google analytics trainer. He knows all keyword strategies that can increase your income.

He has led successful enterprise search engine optimization training in major United States cities and other parts of the world. Hiring him is a sure way to take your business to a high level.

How to Create Niche Content through Targeted Keywords

People are the targeted online content users. Search engines are the path through which the content reaches them.

Therefore, you should balance your content, and make it fit the search engines and people.

If your content appeals only to the search engines, it will lose taste to people, who are the buyers. If it doesn`t appeal to search engines, it won`t reach your target audience.

Keywords facilitate content success.  Ensure to incorporate relevant keywords, and make them flow naturally.

Use the focus keyword in the title, and then include it in one or two subheadings. Incorporate it properly in the body. A1000-word content is required to have 5 to 10 keywords.

Overusing keywords is regarded as keyword stuffing. It`s an unethical practice to trick search engines and rank easily, even with irrelevant keywords.

Here is an example of content that properly uses keywords, when the keyword is “SEO”:

“SEO is the best way to market your business online. It is the way to organically avail your business to your potential clients. However, the type of SEO you use will determine your success or failure. It is recommended that you use white hat over black hat SEO practices to keep your business safe from search engine penalties.”

That`s how you can incorporate a keyword in your content. Don`t make it seem like you are forcing it in the content.

Let`s see an example of keyword stuffing using the same keyword, “SEO”:

SEO is one of the best ways to market your content online. Without SEO, it`s difficult for your business to succeed. That`s why everyone uses SEO in their business. However, you should know that SEO is comprised of various types. If you know all SEO types, you`ll utilize SEO well in your business.

All the two examples have almost the same word amount. The first one uses the word SEO twice, but the second one uses it six times. The word is used even where it`s irrelevant, and that`s what keyword stuffing means.

It can annoy readers and make them ignore your site, which reduces traffic and conversions.

In addition, search engines penalize sites using keyword stuffing. Your website might be blacklisted to never rank, or be removed from the search engines.

To avoid any penalties and improve your business, hire an internet marketing keynote speaker for your team. A reliable trainer like Chris can help you.

Chris is a marketing keynote speaker, author, and businessman. He helps teams lead remote teams and reach bigger audiences. 

Reach out and he`ll help you strengthen your business in SEO marketing.

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Chris offers SEO consulting to many companies and industries. He has presented SEO speaker topics to audiences in  including Houston, Philadelphia, San Diego, San Francisco, Boston, Jacksonville, San Jose, Fort Worth Columbus Charlotte, Austin, Atlanta, Los Angeles, New York City, Indianapolis, Denver, Oklahoma City, Nashville, Las Vegas, Portland, Memphis, Detroit, Baltimore, Minneapolis, Tampa, New Orleans, Cleveland, Honolulu, Cincinnati Anchorage, Tacoma, Wilmington, Houston, San Antonio, Dallas, Seattle, Chicago, Detroit, Phoenix, and more!