We all know the importance of video when it comes to marketing. What is often overlooked is how video can help brands get better rankings online. Here are two ways that you can implement video for rankings.
1) Post videos on YouTube with good keywords in the title and descriptions. Since Google owns YouTube, they often favor videos on the platform. There have been times when videos rank on Google within a couple of days!
2) Add videos to your website pages. This is a key tactic that many are not using. Google likes pages to have rich content. On your home page and other pages, add videos from YouTube or other platforms. This will lead to fast results!